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Customer experience quality: an exploration in business and consumer contexts using repertory grid technique [PDF]

open access: yesJournal of the Academy of Marketing Science, 2010
This study proposes a conceptual model for customer experience quality and its impact on customer relationship outcomes. Customer experience is conceptualized as the customer’s subjective response to the holistic direct and indirect encounter with the ...
Fred Lemke, Moira K Clark, Hugh Wilson
exaly   +2 more sources
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Customer experience in five-star hotel businesses: is it an “experience” for customers?

Consumer Behavior in Tourism and Hospitality, 2023
PurposeConcerning the development of “experience” as an economic phenomenon, this study aims to analyse customers' evaluations of their experiences in five-star hotel businesses and to identify if the hospitality experience is evaluated as an “experience” by its specific aspects.Design/methodology/approachStructural and thematic narrative analyses in a
Şanlıöz-Özgen, H.K.   +2 more
openaire   +2 more sources

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