Results 241 to 250 of about 511,670 (308)

Neural network approach enhancing churn prediction with categorical encoding and standard scaling. [PDF]

open access: yesSci Rep
Bhattacharjee B   +7 more
europepmc   +1 more source

Integrated Marketing and Customization

open access: yesIntegrated Marketing and Customization
openaire  

Customer Integration and Value Creation

Journal of Service Research, 2008
This commentary uses the Customer Integration—Facilities, Transformation, Use (CI-FTU) framework of Moeller as a platform for discussing two nested challenges in the development of service-dominant (S-D) logic. The first is the potency of the traditional, goods-dominant (G-D) logic paradigm, including the pitfalls of using its lexicon for describing a
openaire   +3 more sources

Mass Customization: Bridging Customer Integration and Sustainability?

SSRN Electronic Journal, 2013
Climate change and the resulting consequences require a change in production and consumption habits. As these global challenges require collective approaches, we study a business model where customers are involved in a large extent. This paper provides a qualitative assessment of a mass customization production processes for women’s shoes in terms of ...
Robin Kleer, Frank Steiner
openaire   +1 more source

Pricing Integrated Customer Solutions

International Journal of Service Science, Management, Engineering, and Technology, 2010
Integrating products and services to customized solutions can help firms differentiate from their competitors. In practice, however, various companies fall short in extracting value from their customers. Therefore, this paper focuses on pricing aspects as central means for value appropriation in the context of solutions.
Sebastian Bonnemeier   +2 more
openaire   +1 more source

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