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Machine Learning Approach for Optimizing Insurance Customer Targeting Using Catboost

Discover
Telephonic marketing remains a widely used strategy in the insurance sector, yet it poses challenges due to its high costs and inefficiency. To improve targeting and optimize marketing efforts, the proposed system presents a machine learning-based ...
Ankitha Shetty   +4 more
semanticscholar   +1 more source

Evaluating Customer Satisfaction and Brand Perception of TRIBES India: An Empirical Study

Advances in Consumer Research
This study empirically evaluates customer satisfaction and brand perception of TRIBES India, a retail initiative by TRIFED (Tribal Cooperative Marketing Development Federation of India) that promotes tribal handicrafts, textiles, and organic products ...
Ajit N. Vachhani
semanticscholar   +1 more source

Implementing Privacy-Preserving Record Linkage to Enhance Customer Relationship Management: A Case Study at an Indonesian Manufacturing Company

Indonesian Journal of Computer Science
As cross-organizational collaboration increases, balancing data utility with privacy protection becomes essential. This study addresses the challenge by implementing Privacy-Preserving Record Linkage (PPRL) using a deterministic hashing approach at an ...
Muhamad Ikbal   +3 more
semanticscholar   +1 more source

Elevating Customer Support with GenAI

Conference on User Services
This workshop introduces IT support professionals to the potential of generative AI tools to efficiently provide customer-centric IT support. Participants will explore how to effectively utilize available GenAI tools when performing daily support tasks ...
Miranda Carney-Morris
semanticscholar   +1 more source

The Role Of Digital Marketing Integration In Shaping Customer Satisfaction: A Strategic Perspective

International Journal For Multidisciplinary Research
In the digital era, marketing strategies have evolved from traditional outreach to dynamic, data-driven engagement. This study investigates how the integration of digital marketing tools such as social media, personalized content, and real-time analytics
Gangadhar Hugar   +2 more
semanticscholar   +1 more source

Da'wah Through Service Excellence: Analyzing Customer Satisfaction in Islamic Aqiqah and Catering Services

Jurnal Ilmu Dakwah
This research examines the impact of product and service quality on customer satisfaction within the context of Islamic aqiqah and catering services, integrating a da'wah (Islamic outreach) perspective.
Yummil Yummil   +4 more
semanticscholar   +1 more source

Prioritize Customer Transparency in Water System Communications

Opflow
New policies include requirements for increased customer transparency. Water systems must prepare for compliance by prioritizing proactive public outreach.
Jonathan Cuppett, Maddie Brogan
semanticscholar   +1 more source

Pawnshop Marketing Strategies to Increase Customer Interest

Journal of Educational Management Research
Marketing strategy plays a crucial role in promoting pawn products to the wider community. This study aims to analyze the marketing strategies employed in promoting pawn services by two financial institutions with different operational approaches.
U. Hasanah, Desy Bariyyatul Qibtiyah
semanticscholar   +1 more source

Conducting Effective Outreach with Community Stakeholders About Biosolids: A Customized Strategic Risk Communications Process™ Based on Mental Modeling

2016
This chapter provides a specific application of Strategic Risk Communications™ coupled with a Mental Modeling approach and demonstrates how it was customized and applied to help solve the long-standing industry challenge of gaining stakeholder understanding, trust, and ultimately judgment of biosolids land application in their communities. It can serve
Sara Eggers, Sarah Thorne
openaire   +1 more source

Determinants of Customer Retention in Chickpea Seed Markets: Insights from Surendranagar District, Gujarat, India

Asian Journal of Advances in Agricultural Research
Chickpea cultivation plays a vital role in the agricultural economy. Understanding the factors that drive customer retention in chickpea seed markets is essential for shaping effective marketing strategies and policy interventions tailored to local ...
Gaurang Chauhan   +3 more
semanticscholar   +1 more source

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