Results 181 to 190 of about 1,043,910 (222)

Integrating Digital Marketing Tools as Strategic Approach to Customer Retention in FnB Industry

International Conferences on Information Science and System
This research investigates the combined effect of four interrelated drivers-omnichannel marketing, ethical corporate social responsibility, personalized outreach, and robust customer relationship management-on retention rates in the food and beverage ...
Angela Seraphine Theresia, O. Supriadi
semanticscholar   +1 more source

The Role of Augmented Reality (AR) in Retail Marketing: Enhancing Customer Engagement and In-store Experiences

2024 International Seminar on Application for Technology of Information and Communication (iSemantic)
Outreach of Augmented Reality or AR gets to the very edge of the advances of technologies that aim to change shopping rooms. This AR technology bridges the digital and physical worlds, providing shoppers with the exciting interactivity of a multimedia ...
Ria Kataria, Pankaj Pathak, Anam Fatma, V. Bhatt, Prabhat Kumar   +4 more
semanticscholar   +1 more source

Telemarketing and Sponsorship Analytics as Strategic Tools for Enhancing Customer Acquisition and Retention

Global Multidisciplinary Perspectives Journal
In highly competitive markets, customer acquisition and retention are critical drivers of revenue growth and brand sustainability. Telecommunications, financial services, and consumer-focused industries increasingly rely on telemarketing and sponsorship ...
Adesola A dul-Gafar Arowogbadamu, Stanley Tochukwu Oziri, O. Seyi-Lande   +2 more
semanticscholar   +1 more source

The Digital Shift: Impact of Banking and Payment Systems on Customer Experience in India

Journal of Management World
This research examines the transformative effects of digital banking and payment systems on customer experience in India, focusing on the impact of consumer awareness, attitudes, perceived risks, and demographic factors on digital payment behaviours. The
Ravi Vyas, Chaudhary Saket Kumar, Sandeep Raghuwanshi, Arif Hasan, Atul Kumar Karn   +4 more
semanticscholar   +1 more source

ADMINISTRATIVE STAFF EXCELLENT SERVICE IN HANDLING CUSTOMER COMPLAINTS AT PT INDONESIA COMNETS PLUS (ICON +) DUREN TIGA SOUTH JAKARTA

International Proceeding on Entrepreneurship
This final assignment is about the excellent service of administrative staff in handling customer complaints at PT Indonesia Comnets Plus Duren Tiga, South Jakarta.
Unik Desthiani, Ratna Suminar, Alya Shafiyyah Raharja   +2 more
semanticscholar   +1 more source

Marketing Strategy for Gold Pawn Products in Attracting Customer Interest at Bank Syariah Indonesia KC Sibolga

International Journal of Economics and Management Research
This study aims to find out how the marketing strategy for pawning gold products in attractingcustomer interest in Islamic banks in Sibolga Kc. The type of research that the authors conducted wasfield research, namely field research that is descriptive ...
Devara Rustiana, Atika Atika
semanticscholar   +1 more source

Maximizing Strategy: Examining the Key Factors that Shape Customer Satisfaction Through the Use of QRIS Features in the BSI Mobile App

IHTIYATH : Jurnal Manajemen Keuangan Syariah
The purpose of this study is to analyze the influence of knowledge, convenience, and security on customer satisfaction with feature users Quick Response Code Indonesian Standard (QRIS) on the BSI application Mobile.
Dhiya Alifa, N. Sari
semanticscholar   +1 more source

Role of E-CRM (Electronic CRM) in Customer Satisfaction and Retention: An Empirical Study of Retail Organisations

Journal of Informatics Education and Research
Customer satisfaction and retention are essential for the long-term success of any retail organization, and the rise of ‘Electronic Customer Relationship Management (E-CRM)’ has revolutionized how businesses achieve these goals.
Paarthan. M. V Doctoral Fellow, Dr.Ajay singh, D. Kushwaha   +2 more
semanticscholar   +1 more source

Link Between Customer Perception and Financial Inclusion: An Empirical Analysis with Reference to Urban Low-income Households in Sri Lanka

Millennial Asia
The aim of this article is to examine the link between customers’ perceptions and financial inclusion of low-income families in urban Sri Lanka.
Senani Kumarihami Werake, Champika Dharmadasa   +1 more
semanticscholar   +1 more source