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New Fashion Identity and the State in China: A Decolonial Interpretation

Fashion Theory, 2023
This study explores the intersections between state and fashion in China by examining the facilitation of a new fashion identity in a fashion edutainment program produced by national television.
C. Fu
semanticscholar   +1 more source

Transnational Flow of Chinese and UK Fashion Discourse: Analyses of Digital Platforms and Online Shopping in China

Fashion Theory, 2021
This study critically examines, on the one hand, how digital online shopping sites in China, mainly Taobao and Jingdong, have presented UK fashion to the Chinese market.
A. Fung
semanticscholar   +1 more source

Roses of Ties

Fashion Highlight
Roses of Ties is a socially engaged fashion and craft initiative led by Belarusian-born, Sweden-based artist Ludmila Christeseva, in collaboration with the Women of Artten collective.
Ludmila Christeseva, Elena Volkova
semanticscholar   +1 more source

Culturonyms in Fashion Discourse: A Linguistic and cultural Perspective

Acta Globalis Humanitatis et Linguarum
This study explores the role of culturonyms—terms derived from cultural or national identifiers—in contemporary fashion discourse. As fashion becomes increasingly globalized, linguistic markers of culture gain prominence in brand narratives, product ...
Seyyare Sadikhova
semanticscholar   +1 more source

Linguo-Cognitive Features of Metaphorical Units In Uzbek And English Fashion Discourse

European International Journal of Philological Sciences
The article examines the linguo-cognitive characteristics of metaphorical expressions in Uzbek and English fashion discourse. It demonstrates that metaphors in fashion texts function as cognitive instruments reflecting personal identity, cultural values,
Surayyo Zubaydullayeva
semanticscholar   +1 more source

WEAVING WORDS AND IMAGES: THE RHETORICAL POWER OF METAPHOR IN ONLINE FASHION DISCOURSE

SWS International Scientific Conferences on ART and HUMANITIES - ISCAH
The article elaborates on a specific aspect of my PhD research by analysing the influence of metaphor on constructing meaning and communicating it in digital fashion criticism.
Adora-Ioana Paraschivescu
semanticscholar   +1 more source

Fashion bloggers' discourse on brands under corporate crisis: a netnographic research in Portugal

Journal of Fashion Marketing and Management, 2021
PurposeThis paper focuses on the analysis of fashion blog activity regarding brands under corporate crisis situations and discusses how these opinion leaders may be agents of corporate crisis management.Design/methodology/approachThe authors analyzed ...
Beatriz Casais, Lucilene Ribeiro Gomes
semanticscholar   +1 more source

Linguistic Evolution in Fashion Discourse: A Diachronic Case Study of Significant Fashion Terms from the 19th To The 21st Century

European International Journal of Philological Sciences
This article examines the linguistic and cultural evolution of key fashion terms—such as “corset,” “suit,” “streetwear,” and digital-era neologisms like “drip” and “core aesthetics.” By tracing their etymology, sociopolitical context, and semantic ...
Mamataliyeva Iroda Abdinazarovna   +1 more
semanticscholar   +1 more source

In/exclusion in fashion discourse: Are we in or out?

Discourse & Society
This article analyzes the conceptual framing of inclusion and exclusion in fashion discourse, discussing how women are denied or restricted the access to the bounded space of fashion based on a part of their identity, be it their race, religion ...
Kateryna Pilyarchuk
semanticscholar   +1 more source

#sustainablefashion – A Conceptual Framework for Sustainable Fashion Discourse on Twitter

, 2020
The concept of sustainability has gained in importance since the United Nations made it the main pillar for development in 1992. But while areas like climate change and energy consumption are well known, the concept of sustainable fashion is neither ...
Jeanette Orminski   +2 more
semanticscholar   +1 more source

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