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Destination Marketing Organizations and destination marketing: A narrative analysis of the literature [PDF]
This article presents the first narrative analysis of the areas of research that have developed within the destination marketing field since its commencement in 1973.
Steve Pike, Stephen J Page
exaly +3 more sources
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Destination image and destination personality: An application of branding theories to tourism places
Journal of Business Research, 2006Muzaffer Uysal, Sameer Hosany
exaly
Elements of destination brand equity and destination familiarity regarding travel intention
Journal of Retailing and Consumer Services, 2020Kuo-Chung Huang
exaly
How destination image and evaluative factors affect behavioral intentions?
Tourism Management, 2007Ching-Fu Chen
exaly
Destination image and tourist behavioural intentions: A meta-analysis
Tourism Management, 2020Mohammad Sadegh Eshaghi +1 more
exaly

