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Destination Storytelling as a Destination Branding Tool

2022
This study discusses how storytelling can be used as a destination branding tool by examining some of the most visited sites in Turkey as an example of destination storytelling. Stories have been used to transfer knowledge and culture from generation to generation. Stories have become an innovative communication channel for destinations.
Abdullah Ülkü, Günay Erol
openaire   +2 more sources

Destination image and destination personality

International Journal of Culture, Tourism and Hospitality Research, 2007
Purpose To examine the contentious relationship between brand image and brand personality in the context of tourism destinations. Design/methodology/approach The paper reviews the literature on brand (destination) image, brand ...
Hosany, S, Ekinci, Y, Uysal, M
openaire   +10 more sources

Destination Interdependence and the Competing-Destinations Model [PDF]

open access: possibleEnvironment and Planning A: Economy and Space, 1992
There are two types of destination interdependence; one arises because of people's preferences towards destination activities, and the other because of the locational arrangement of space. Destination interdependence affects spatial behaviour. In a previous paper it was shown that the conventional gravity model can handle neither aspect of destination ...
openaire   +1 more source

The Impact of Destination Source Credibility on Destination Satisfaction: The Mediating Effects of Destination Attachment and Destination Image

Tourism Management, 2013
Abstract Building emotional destination attachment is a key tourism destination branding issue in today's tourism market. The current study aims to develop and test a comprehensive theoretical model for destination branding that borrows the concepts of brand credibility, brand image, brand attachment, and satisfaction.
Wann-Yih Wu
exaly   +2 more sources

Destination stereotypes: a phenomenon of destination image

Journal of Hospitality and Tourism Insights, 2022
Purpose Despite years of research on destination image (DI), studies have surprisingly failed to investigate how tourists perceive and approach destinations that they are not cognizant about. While prodigious amount of information is available on the dimensionality and nature of DI, little is known about the ...
Venkata Rohan Sharma Karri, Jeet Dogra
openaire   +1 more source

Destination management and smart destinations.

2019
Abstract This chapter first revisits digital tourism ecosystems in the destination context, moving on to explain the development of destination management systems (DMSs), their functionality, information content and organizational structure. The chapter then discusses how destinations utilize websites and social media and position themselves in
P. J. Benckendorff   +2 more
openaire   +1 more source

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