Results 231 to 240 of about 126,448 (268)
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Destination avoidance and inept destination sets
Journal of Vacation Marketing, 2001This research investigates how different destination choice sets are defined, particularly with respect to the reasons for choosing not to visit a destination. The paper discusses the idea of limited sets which consumers may hold when making decisions to travel, and outlines the inept sets of destinations held by a sample of New Zealanders for both ...
Rob Lawson, Maree Thyne
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Natural Resources for Human Health
This study explores and map the existing literature on destination personality, awareness, quality, culture, image, value, and loyalty all contribute to destination advocacy through a mixed method approach. The first study adopted partial least squares structural equation model to analyse the data gathered from 392 respondents from Sambalpur, Dhenkanal,
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This study explores and map the existing literature on destination personality, awareness, quality, culture, image, value, and loyalty all contribute to destination advocacy through a mixed method approach. The first study adopted partial least squares structural equation model to analyse the data gathered from 392 respondents from Sambalpur, Dhenkanal,
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2022
Current theory in tourism marketing lacks understanding of how businesses signal trust to consumers to make destination-based choices. The present research investigates the role of E-WOM, destination image, familiarity, and trust (as mediator) in destination choice from signaling theory perspective.
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Current theory in tourism marketing lacks understanding of how businesses signal trust to consumers to make destination-based choices. The present research investigates the role of E-WOM, destination image, familiarity, and trust (as mediator) in destination choice from signaling theory perspective.
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Destination Branding: Creating a Destination of Choice
2008Branding a Destination is about giving careful thought to precisely what the destination should evoke in people’s minds. Nations, cities and even individual hotels and resorts can become a destination that can be branded.
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2010
Il capitolo affronta l’analisi delle azioni di destination marketing. Dopo avere presentato un breve excursus storico relativo al significato della disciplina, il capitolo analizza le funzioni e le attività di marketing svolte da una DMO evoluta, grazie alle quali gestire il ciclo della relazione con l’ospite in un contesto di competizione globale.
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Il capitolo affronta l’analisi delle azioni di destination marketing. Dopo avere presentato un breve excursus storico relativo al significato della disciplina, il capitolo analizza le funzioni e le attività di marketing svolte da una DMO evoluta, grazie alle quali gestire il ciclo della relazione con l’ospite in un contesto di competizione globale.
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Destination Calgary, Destination RSR
Reference Services Review, 2010Eleanor Mitchell, Sarah Barbara Watstein
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DESTINATION MANAGEMENT SUPPORT SYSTEM AND INTELLIGENT DESTINATION GUIDE FOR NATURAL DESTINATIONS
Public recreation and landscape protection - with environment hand in hand?, 2023David Zejda, Martina Pásková
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