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The Role of Social Media in Exposing Greenwashing: Consumer Sentiments and Discussions

open access: yesCorporate Social Responsibility and Environmental Management, EarlyView.
ABSTRACT This study examines consumer responses to greenwashing on social media, with a focus on X (formerly Twitter), where exaggerated or deceptive environmental claims are subject to heightened public scrutiny. As sustainability becomes a pressing concern, consumers are increasingly holding companies accountable for their environmental messaging ...
Mitra Salimi   +3 more
wiley   +1 more source

Profiling Social Entrepreneurship Orientation Through Machine Learning Predictive Modeling

open access: yesCorporate Social Responsibility and Environmental Management, EarlyView.
ABSTRACT This study examines the prediction of Social Entrepreneurship Orientation (SEO) in youth using machine learning techniques to generate a robust predictive model. Drawing on a large cross‐country survey of European youth, results indicate that cognitive–attitudinal indicators—such as concern for environmental goals, purpose‐driven motivation ...
Ángel Peiró‐Signes   +2 more
wiley   +1 more source

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