Results 61 to 70 of about 1,608 (194)
Immersive and Generative Technology: New Tools for Marketing, New Tools for Consumer Response
ABSTRACT Immersive technologies, including AR, VR, XR, and generative technologies such as Gen‐AI, are reinventing marketing practice and consumer experience. In this article we provide an introductory review of how these technologies are (re)shaping consumer behavior in domains where the physical and digital converge, and consumers' response to them ...
Gabriele Pizzi +3 more
wiley +1 more source
ABSTRACT In this study, digital storytelling refers to narrating linear stories using multimedia. Specifically, the study focuses on educational digital stories created by combining multimedia elements to understand and interpret a phenomenon related to a specific subject area, such as natural sciences, mathematics, arts, etc.
Georgios Kritikos +2 more
wiley +1 more source
The article considers the role of jingles in the industrial era, from the occurrence of the regular radio broadcasting, sound films and television up of modern video games, audio and video podcasts, online broadcasts, and mobile communications.
Bysko Maxim V., Chernyshov Alexander V.
doaj
More Than Regulation: Challenging Habermas on the Future of the Public Sphere
Journal of Social Philosophy, EarlyView.
Bernardo Ferro
wiley +1 more source
Pandemic, paternalism, and the (im)possibilities of citizenship in China
Abstract How did Chinese citizens imagine their political subjectivity under the zero‐COVID regime? Our patchwork netnography of social media discussions (2020–22) analyzes how China's pandemic governance generalized and intensified “biopolitical paternalism”—a mode of rule that fused security, care, and economic rationality under the figure of a ...
Zhiying Ma, Yaochu Bi, Naiyu Jiang
wiley +1 more source
This study examines the impact of interactive storytelling on improving news writing skills among Communication Science students in an English broadcasting course.
Jelita Purnamasari
doaj +1 more source
Abstract In the decade since the so‐called Arab Spring first drove debates around the relationship between images and militancy, hundreds of films have documented the uprisings and their aftermath. Yet little scholarship has considered the political consequences of films made in relation to the Arab Spring or situated new works in relation to earlier ...
Mary Jirmanus Saba
wiley +1 more source
ABSTRACT It is of paramount importance that children are equipped with the requisite digital parenting skills to protect them from the risks and threats that they may encounter in the digital environment while also enabling them to seize the opportunities that the digital realm presents.
Yıldız Özaydin Aydoğdu +5 more
wiley +1 more source
Platform Imperialism Theory From the Asian Perspectives
This article examines how digital platforms construct imperialism in the Asian cultural markets. It discusses the increasing role of global digital platforms in cultural production, referring to the production and circulation of cultural content in Asia.
Dal Yong Jin
doaj +1 more source
Public Service Media in the Platform Era: The Cases of Britain, Denmark, and Greece
Public service media (PSM) are grappling with structural shifts in the audio-visual sector, notably the shift of audiences towards over-the-top (OTT) or subscription video-on-demand (SVOD) services.
Achilleas Karadimitriou +1 more
doaj +1 more source

