Results 51 to 60 of about 32,742 (215)
Journal of Consumer Behaviour, Volume 24, Issue 2, Page 655-672, March 2025.ABSTRACT Consumers' increasing environmental concerns are prompting a shift in fashion consumption, fueling the remarkable growth of the second‐hand market. Over the last decade, this trend has spurred the emergence of a plethora of online platforms dedicated to the resale of pre‐loved fashion items.
Gabriele Murtas, Giuseppe Pedeliento
wiley +1 more source
ATTITUDES OF JORDANIAN TOURISM COMPANIES' CUSTOMERS TOWARD THEIR ONLINE ADVERTISING [PDF]
Geo Journal of Tourism and GeositesThis study seeks to identify respondents' attitudes toward online advertisements from Jordanian tourism companies by examining their exposure patterns, viewing motivations, and preferences for this medium. The study adopted a quantitative methodology
Abdelbaset Ahmad Alabed ALRAHMAN
doaj +1 more source
Journal of Consumer Behaviour, EarlyView.ABSTRACT Some consumers exhibit aversion toward artificial intelligence (AI), particularly when it is embedded in persuasive marketing communication (MarCom). Here, we developed and validated a measure of consumer aversion to AI in MarCom and examined its downstream consequences for brand perceptions and purchase intention.
Louvins Pierre +2 more
wiley +1 more source
Sustainable Luxury: Understanding Consumer Responses to Purpose‐Driven Brand Strategies
Journal of Consumer Behaviour, EarlyView.ABSTRACT The study examines the dilemma faced by consumers in balancing the concepts of sustainability and luxury in the context of self‐gifting. The research is based on the Affect‐Behavior‐Cognition (ABC) framework and the Consumer‐Brand Identification (CBI) theory, which seeks to understand how the perceived sustainability–luxury fit and brand ...
Subhajit Pahari +3 more
wiley +1 more source
CхідThe integration of digital technology into the field of journalism in Nigeria has en-gendered both obstacles and prospects, hence fostering advancements in the in-dustry.
Пейшенс Ай +5 more
doaj +1 more source
Deconstructing Digital Journalism Studies [PDF]
, 2017 This chapter will discuss the formation and state of digital journalism studies as a field of research. Our point of departure is that journalism studies is an interdisciplinary field that draws inspiration and conceptual tools from many research ...
Ahva, Laura, Steensen, Steen
core
Corporate Social Responsibility and Environmental Management, EarlyView.ABSTRACT To meet rising sustainability demands, companies increasingly use social media to communicate product‐related CSR initiatives. Consumers' interactions with these messages largely depend on the messages' perceived credibility. However, there remains limited understanding of how firms combine communication characteristics into distinct patterns ...
Judith Derenthal, Waldemar Toporowski
wiley +1 more source
How Far Dare an Evaluator go Toward Defending Democracy?
New Directions for Evaluation, EarlyView.ABSTRACT Conversations about democracy are everywhere in evaluation currently, prompted by a turbulent global political moment and a renewed reckoning with what evaluation owes to democratic life and vice versa. This closing article takes stock of the special issue's contributions, tracing three ideas threaded across them: models of democracy and what ...
Bianca Montrosse‐Moorhead +1 more
wiley +1 more source
Le journalisme narratif en espagnol dans la société de l’information
Communication, 2016 The fields of journalism and literature influence each other and have given rise to hybrid forms such as narrative journalism. The authors define narrative journalism as the use in journalism of rhetorical and literary devices, such as can be found in ...
Juan Antonio García Galindo +1 more
doaj +1 more source
Sociologica, 2020 Disruption has become a popular shorthand explanation among news media executives and thought leaders for describing the massive business model and innovation challenges facing the incumbent producers of news.
Elizabeth Hansen
doaj +1 more source