Results 291 to 298 of about 64,732 (298)
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Big Data consumer analytics and the transformation of marketing
Journal of Business Research, 2016Sunil Erevelles, Nobuyuki Fukawa
exaly
Discriminant validity testing in marketing: an analysis, causes for concern, and proposed remedies
Journal of the Academy of Marketing Science, 2015Clay M Voorhees, Edward Ramirez
exaly

