Results 311 to 320 of about 3,228,690 (349)

Innovative digital marketing strategies for SMEs: Driving competitive advantage and sustainable growth

International Journal of Management & Entrepreneurship Research
In the rapidly evolving digital landscape, small and medium-sized enterprises (SMEs) must adopt innovative digital marketing strategies to drive competitive advantage and sustainable growth.
Tochukwu Ignatius Ijomah, Courage Idemudia, Nsisong Louis Eyo-Udo, Kikelomo Fadilat Anjorin   +3 more
semanticscholar   +1 more source

EcoConnect: Guiding environmental awareness via digital marketing approaches

International Journal of Data and Network Science
This study investigates the impact of sustainability initiatives, choice of content, and engagement with environmental content on environmental awareness.
Mohammad Khalaf Daoud, Sawsan Taha, M. al-qeed, Yousef Alsafadi, A. A. Ahmad, Mahmoud Allahham   +5 more
semanticscholar   +1 more source

Digital marketing and sustainability

International Journal of Marketing, Innovation and Strategy, 2022
The use of digital marketing to promote sustainability is also a controversial topic. Nevertheless, digital marketing allows reaching consumers globally and the promotion of sustainability is urgent in our society. In this sense, this study aims to investigate the relationship between digital marketing, its tools and the presence on social networks by ...
openaire   +3 more sources

Neuro Computing-Based Models of Digital Marketing as a Business Strategy for Bangalore's Startup Founders

International Workshop on Intelligent Networking and Collaborative Systems
Large amounts of data are perfect for artificial intelligence. Women are more suited to and capable of doing this activity than males are. The use of AI in digital marketing is rapidly expanding.
T. Ilakkiya, M. Manikandan, Raja Kamal Ch, Krishnamoorthi M, M. Ramu, P. Venkatesh   +5 more
semanticscholar   +1 more source

Marketing Communications and the Digital Single Market

2021
Abstract This chapter studies marketing communications and the Digital Single Market. The regulation of online crowdfunding advertisement is particularly challenging for two interrelated reasons. First, it plays a key role in the protection of weaker parties (such as non-professional investors), both at the national and EU level. Second,
Ortolani, P., Goanta, C., Louisse, M.
openaire   +4 more sources

Digital marketing and purchase intention of bank services: the role of trust and engagement

International Journal of Bank Marketing
PurposeThe study examined the mediating and moderating roles of engagement and trust in the relationship between digital marketing and purchase intentions in the banking industry.Design/methodology/approachThe study was quantitative and cross-sectional ...
Alex Akuffo Otopah, Courage Simon Kofi Dogbe, Ofosu Amofah, Bright Ahlijah   +3 more
semanticscholar   +1 more source

Digitalization: Labour Markets

2023
Dans cette étude, les auteurs évaluent la relation entre la numérisation et l’offre et la demande de main-d’œuvre, ainsi que l’incidence de cette relation sur les salaires et les inégalités de revenu. Ils analysent également les effets des tendances récentes en matière de numérisation sur l’avenir du travail.
Chernoff, Alex, Galassi, Gabriela
openaire   +2 more sources

Marketing Digital

2014
Véritable best-seller dans sa version originale, ce livre est un guide complet sur le marketing digital. Fondé sur les dernières recherches académiques et les meilleures pratiques professionnelles, il permet d'appréhender et d'exploiter les opportunités offertes par le marketing digital tout en minimisant les risques associés.
Mercanti-Guérin, Maria, Isaac, Henri, Volle, Pierre   +2 more
openaire   +5 more sources

Digital Marketing Strategies in Building Brand Awareness and Loyalty in the Online Era

Startupreneur Business Digital (SABDA Journal)
In today’s digital era, businesses are increasingly adopting digital marketing strategies to enhance brand awareness and foster customer loyalty. As online interactions grow, companies must adapt their marketing efforts to stay compet- itive and engage ...
Thomas Rochefort, Zinhle Ndlovu
semanticscholar   +1 more source

The Market for Digital Piracy [PDF]

SSRN Electronic Journal, 1997
Competition may occur simultaneously at a variety of different levels: among individuals, firms, and nations. The Internet promises simultaneously to impact both international competition in informational goods and interjurisdictional competition in law as a product.
openaire   +1 more source