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The digital market and the main objectives of digital marketing
2014The digital market is growing fast and is expected to account for at least 20 percent of advertising expenditure by 2017. Through its various levers – search, display, affiliation, email, mobile, and social media – it allows brands to implement their complete marketing strategy, from the development of awareness and the image through to acquiring new ...
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The impact of digital inbound marketing on digital marketing performance
International Journal of Business Information Systems, 2021Mohammad Eldahamsheh +5 more
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Marketing Education in a Digital World
Marketing Education Review, 2002(2003). Marketing Education in a Digital World. Marketing Education Review: Vol. 13, No. 1, pp. 79-79.
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Entrepreneurship and Digital Markets
International Journal of Economics and Business Research, 2022Luis Cabral +4 more
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The emerging driving force of inclusive green growth: Does digital economy agglomeration work?
Business Strategy and the Environment, 2022Shuming Ren, Ziyu Song, Yu Hao
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A framework of digital technologies for the circular economy: Digital functions and mechanisms
Business Strategy and the Environment, 2022Qinglan Liu +2 more
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Digital finance and sustainable development: Evidence from environmental inequality in China
Business Strategy and the Environment, 2022Guoxiang Li, Rong Zhang
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Innovations in research and clinical care using patient‐generated health data
Ca-A Cancer Journal for Clinicians, 2020Heather S L Jim +2 more
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