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Agribusiness, EarlyView.ABSTRACT Despite the broad focus on necessity‐ and opportunity‐driven entrepreneurship in research and policy, the entrepreneurial dichotomy within the agribusiness context has not been adequately addressed. This study contributes to closing this knowledge gap by examining youth's perceptions of agribusiness through the lens of the push‐pull motivation
Cool Dady Mangole +6 more
wiley +1 more source
Agribusiness, EarlyView.ABSTRACT The origin of a product, if associated with good quality, can contribute to building a positive collective reputation, leading to a potential price premium. However, it is conceivable that a producer markets a product by evoking symbols, images, words, and values typical of places other than where it was designed or produced, creating a ...
Annalisa Caloffi +2 more
wiley +1 more source
Digital marketing ecosystem as an element of enterprise strategy
Vladyslav Avdiienko, Olena Chernysheva
openalex +1 more source
SOSTAC framework analysis for enhancing digital marketing in Yogyakarta's Art Music Today
Novi Anggraeni +2 more
openalex +2 more sources
Trade Realignments and the Need for Integrated Modeling Research in Latin America's Agri‐Food Sector
Agribusiness, EarlyView.
Emiliano Lopez Barrera
wiley +1 more source
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DIGITAL MARKETING TO E-COMMERCE CUSTOMERS
Journal of Management and Creative Business, 2023In this study, customer relationship management will be used as a mediating variable to examine the effects of digital marketing and trust on online purchase choices made by e-commerce customers in Bandung City.
Nasaruddin Siregar +8 more
semanticscholar +1 more source