Results 361 to 370 of about 4,385,565 (389)

Digital marketing

2022
В последние несколько лет тема цифровизации в маркетинговой среде становится все более важной и интересной для изучения. В данной статье указаны основные цели цифрового маркетинга и способы их достижения; описаны главные задачи деятельности маркетинга в Интернете и способы решения этих задач; перечислены достоинства интернет-маркетинга по отношению к ...
openaire   +1 more source

The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy

Journal of Business Research, 2020
Hongwei He
exaly  

Digital Marketing Fundamentals

2019
Visser, M, Sikkenga, B., Berry, M
openaire   +2 more sources

The interplay of artificial intelligence, machine learning, and data analytics in digital marketing and promotions: a review and research agenda

Journal of Marketing Analytics
Rituparna Basu, Md. Nayeem Aktar, Satish Kumar   +2 more
semanticscholar   +1 more source

An assessment of the use of partial least squares structural equation modeling in marketing research

Journal of the Academy of Marketing Science, 2011
Marko Sarstedt, Christian M Ringle, Jeannette A Mena   +2 more
exaly  

How artificial intelligence will change the future of marketing

Journal of the Academy of Marketing Science, 2019
Thomas Davenport, Abhijit Guha, Dhruv Grewal   +2 more
exaly  

Uniting the Tribes: Using Text for Marketing Insight

Journal of Marketing, 2020
Ashlee Humphreys, Stephan Ludwig, Wendy W Moe   +2 more
exaly  

Martechs and Digital Marketing+ (Types of Digital Marketing)

Hashem Aghazadeh, Mozhde Khoshnevis
openaire   +1 more source

Marketing digital

2020
Les technologies digitales influencent le comportement du consommateur, qui devient hyperconnecte´. Qu’elles soient pure player ou click-and-mortar, les entreprises doivent adapter leurs strate´gies et leurs actions de marketing digital pour recruter et fide´liser les clients, en exploitant les comple´mentarite´s des diffe´rents moyens de communication
openaire   +1 more source

Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site

Journal of Marketing, 2009
Michael Trusov, Koen Pauwels
exaly