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Путеводитель предпринимателяThis article investigates the potential of large language models in overcoming problems within the business negotiation process. Typical issues encountered in business negotiations at various communication stages, which highlight the necessity for ...
L. Yu. Gladilin +3 more
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Jurnal Ilmiah Manajemen dan Bisnis, 2023 Creativity in digital marketing is essential in today's digital economy, where businesses need to adapt to the rapid changes brought by digital innovation.
Amelindha Vania, Nur Laili Fikriah
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Human Behavior and Emerging TechnologiesThe integration of big data analytics in digital marketing has fundamentally transformed how organizations understand and influence consumer behavior.
Leonidas Theodorakopoulos +1 more
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Journal of Contemporary Administration and Management (ADMAN), 2023 In the rapidly digitizing era, the business world, especially Micro, Small, and Medium Enterprises (MSMEs), undergoes significant changes in marketing strategies.
Budi Sunarso +2 more
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The digital marking tools and its reflection on furniture industry
Journal of Architecture, Art & Humanistic Science, 2020 Digital marketing can be defined as promoting goods and services in innovative ways by using digital platforms in order to reach customers cost-effectively, timely, this thesis provides a general definition of marketing and discusses marketing on digital
Ahmed Abd El-Azim +2 more
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Parametric insurance applicability in Zimbabwe: a disaster risk management perspective from selected practicing companies [PDF]
Insurance Markets and Companies, 2019 This study seeks to explore the possibility of adopting parametric insurance to manage disaster risk in Zimbabwe. The background of the research is caused by recurrent natural disasters and the failure of the government to offer disaster relief after ...
Brighton Nyagadza, Tatenda Nyauswa
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Digital Marketing in The Legal Profession: What’s Going On and Does It Matter?
Law, Technology and Humans, 2023 Law firms are importing ‘digital marketing’ into their practices. ‘Digital marketing’ is using the internet and online technologies, such as computers, mobile phones, websites, social media and data tools to achieve marketing objectives. These objectives
Justine Rogers, Anthony Song
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Optimizing Digital Marketing in Hospitality Industries
Startupreneur Business Digital (SABDA Journal), 2023 Digital marketing is currently an important aspect of the hospitality industry as it allows hotels to reach out and connect with potential guests as they spend most of their time digitally. Currently, not all hotels take advantage to spend their money on
Rahul Bhandari, Muhamad Viktor A Sin
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Journal of Consumer SciencesBackground: Companies should leverage the rapid growth of online shopping in Indonesia to enhance customer experiences and boost sales. Live streaming plays a crucial role in influencing customer behavior, making it a valuable strategy for increasing ...
Nisrina Sherin Caesalpinia +1 more
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International Journal of Social Service and ResearchThis study aimed to determine the influence of Digital Marketing on Competitive Advantage and MSME Performance. The research employed a Quantitative Method utilizing SPSS and SEM (Structural Equation Model) assisted analysis tools with the Lisrel program.
Muhamad Zaenal Asikin +4 more
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