Results 61 to 70 of about 3,228,690 (349)
SustainabilityThis research intends to evaluate the effect on the performance of small and medium enterprises (SMEs) of technological developments, including digital marketing, and to determine the variables that affect the relationship.
A. Sharabati +5 more
semanticscholar +1 more source
Journal of Contemporary Administration and Management (ADMAN), 2023 In the rapidly digitizing era, the business world, especially Micro, Small, and Medium Enterprises (MSMEs), undergoes significant changes in marketing strategies.
Budi Sunarso +2 more
semanticscholar +1 more source
Путеводитель предпринимателяThis article investigates the potential of large language models in overcoming problems within the business negotiation process. Typical issues encountered in business negotiations at various communication stages, which highlight the necessity for ...
L. Yu. Gladilin +3 more
doaj +1 more source
Maketingu Janaru, 2021 In a nutshell, digital marketing is marketing that utilizes digital technology. Digital marketing began about 30 years ago and has spread throughout society with the increased use of smartphones and new digital technologies, to the point where all ...
Hidehiko Nishikawa
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Optimizing Digital Marketing in Hospitality Industries
Startupreneur Business Digital (SABDA Journal), 2023 Digital marketing is currently an important aspect of the hospitality industry as it allows hotels to reach out and connect with potential guests as they spend most of their time digitally. Currently, not all hotels take advantage to spend their money on
Rahul Bhandari, Muhamad Viktor A Sin
semanticscholar +1 more source
ADVANCING DIGITAL MARKETING IN MOLDOVA: AN ANALYSIS BASED ON A SOCIOLOGICAL SURVEY OF ENTREPRENEURS
Economy and Sociology, 2023 The article presents the results of the study on the implementation of digital marketing in Moldovan enterprises. Based on a sociological study conducted by the author in May-June 2023 among entrepreneurs (N=131), the level of digital marketing usage ...
Valerii Gagauz, Olga Gagauz
doaj +1 more source
International Journal of Social Service and ResearchThis study aimed to determine the influence of Digital Marketing on Competitive Advantage and MSME Performance. The research employed a Quantitative Method utilizing SPSS and SEM (Structural Equation Model) assisted analysis tools with the Lisrel program.
Muhamad Zaenal Asikin +4 more
semanticscholar +1 more source
Digital Marketing Development Model through Digital Literacy Mediation to Improve SME's Performance
Media Ekonomi dan Manajemen, 2023 The objective of this research is to undertake the digital literacy competence among the SME (Small and Medium Enterprises) actors and to answer the previous research evidence that digital literacy is still under study; therefore, digital literacy among ...
I. A. Umboh, V. Aryanto
semanticscholar +1 more source
Research on digital marketing transformation strategy of Baijiu enterprises in Guizhou [PDF]
Zhongguo niangzaoDigital marketing brings new development path for enterprises, and Baijiu enterprises was the pillar industry in Guizhou. How to get on the express train of digital marketing for traditional Baijiu enterprises has become a new idea for the marketing ...
WANG Zhentao, ZHANG Quan, HUANG Tingxue
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A Perspective of Digital Marketing in Rural Areas: a Literature Review
International Journal of Professional Business Review, 2023 Purpose: The aim of this study is to find users who are willing to use digital marketing over traditional marketing. Theoretical framework: The article is portraited various research which includes quantitative, and qualitative analyses and case ...
Saravanan Ravi +1 more
semanticscholar +1 more source