Results 111 to 120 of about 516,402 (288)
Acceptability and Requirements for Digital Interactive Television Systems in Geriatric Institutions [PDF]
, 2023 Bérangère Naudé +3 more
openalex +1 more source
Semi-automated creation of converged iTV services: From macromedia director simulations to services ready for broadcast [PDF]
, 2006 While sound and video may capture viewers’ attention, interaction can captivate them. This has not been available prior to the advent of Digital Television.
Cosmas, J, Tsekleves, E
core
Journal of Consumer Behaviour, EarlyView.ABSTRACT Artificial intelligence (AI) influencers, nonhuman characters powered by AI, have garnered a significant following on social media in recent years. Through two between‐subjects online experiments (n = 957), this study investigates the impact of AI influencers' appearance realism and self‐disclosure on consumer perceptions (humanness and ...
Terry Haekyung Kim, Hyunjoo Im
wiley +1 more source
Известия высших учебных заведений России: Радиоэлектроника, 2015 Modern methods and means of measurement used in the Russian digital terrestrial television networks are considered. New methods for improving the efficiency and objectivity of measurements in digital television proposed.
A. A. Yanin
doaj
Corporate Social Responsibility and Environmental Management, EarlyView.ABSTRACT Marketing scholars and practitioners are paying increasing attention to social media as a crucial tool for communicating firms' sustainable activities to consumers. This study examines how consumers perceive and engage with social media green marketing, and how their engagement influences their intentions to purchase green products and brands,
So‐Young Jung, Su‐Yol Lee
wiley +1 more source
Spectrum Management and Broadcasting: Current Issues [PDF]
Broadcasting policy has traditionally been supported by a 'command-and-control' system of assigning frequencies for terrestrial transmission, but this link is being eroded by the emergence of other technologies – cable, satellite, IPTV, mobile ...
Cave, Martin
core +1 more source
Analysis of digital terrestrial television development in Taiwan [PDF]
, 2012 The development of digital terrestrial television (DTT) plays an important role of digital convergence. However, a regulator need not only select a suitable DVB standard but also decide timing of transition between existing standard and new standard ...
Huang, KuangChiu, Liao, Mei-han
core
Purpose and Profit: Social and Environmental Marketing for Large Companies in Adverse Scenarios
Corporate Social Responsibility and Environmental Management, EarlyView.ABSTRACT This qualitative study explored how large companies use social and environmental marketing to boost results in adverse scenarios, analyzing interviews with marketing managers and public documents. The findings reveal distinct strategies. To attract investors, environmental, social, and governance (ESG) communication is targeted at limited ...
Celso Jacubavicius +4 more
wiley +1 more source
SocietiesThe media plays a crucial role in framing and representing humanitarian crises, significantly influencing public opinion. The representation of these crises in the media directly impacts the dissemination of information to the global public.
Yasmin Aldamen +1 more
doaj +1 more source