Results 111 to 120 of about 64,693 (336)
Journal of Consumer Behaviour, EarlyView.ABSTRACT This study focuses on product placement and examines its effectiveness in 360° video, considering its role as a digital asset. It is the first to research the influences of perceived control and presence in 360° video on consumers' cognitive, affective, and conative responses under two different immersion conditions (a 2D computer monitor vs ...
Jani Pavlič +2 more
wiley +1 more source
Social media in marketing research: Theoretical bases, methodological aspects, and thematic focus
Psychology &Marketing, Volume 40, Issue 1, Page 124-145, January 2023., 2023 Abstract The widespread use of social media as a marketing tool during the last decade has been responsible for attracting a significant volume of academic research, which, however, can be described as highly fragmented to yield clear directions and insights.
Fangfang Li +2 more
wiley +1 more source
Generalized FMD Detection for Spectrum Sensing Under Low Signal-to-Noise Ratio [PDF]
arXiv, 2012 Spectrum sensing is a fundamental problem in cognitive radio. We propose a function of covariance matrix based detection algorithm for spectrum sensing in cognitive radio network. Monotonically increasing property of function of matrix involving trace operation is utilized as the cornerstone for this algorithm. The advantage of proposed algorithm is it
arxiv
ASSORTMENT POLICY IMPROVEMENT OF THE MEGOGO COMPANY
Ekonomìčnij Vìsnik Nacìonalʹnogo Tehnìčnogo Unìversitetu Ukraïni "Kiïvsʹkij Polìtehnìčnij Institut"This article is devoted to the improvement of theoretical and methodological provisions and the development of practical recommendations for managing the assortment policy of IPTV services in conditions of market uncertainty to increase efficiency.
С. О. Солнцев +1 more
doaj +1 more source
Explicit CSR Communication Among Trade and Subcontractor SMEs in the Construction Industry
Corporate Social Responsibility and Environmental Management, EarlyView.ABSTRACT This study explores the current landscape of explicit Corporate Social Responsibility (CSR) communication via webpages by Small and Medium Enterprises (SMEs) in the construction industry to their stakeholders. A qualitative content analysis, grounded in stakeholder theory, was conducted on the webpages of 67 trade and subcontractor SMEs in the
Lam Quang Le +2 more
wiley +1 more source
Sofa-TV: The New Digital Landscape
International Journal of Digital Multimedia Broadcasting, 2009 Television is attracting an enormous amount of attention from both researchers and managers, due to the profound changes that are taking place thanks to the diffusion of digital technology.
Giovanni Toletti, Luca Turba
doaj +1 more source
Corporate Social Responsibility and Environmental Management, EarlyView.ABSTRACT Accurate reporting on the sustainability of business value propositions must be supported by reliable data sources and sound methodologies such as life cycle assessment (LCA). Showing commitment to more responsible activity without quantifying business impacts, or quantifying them only partially, could fall into greenwashing practices.
Marco Ruggeri +3 more
wiley +1 more source
Telemática, 2017 Existen 4 estándares de primera generación de transmisión de televisión digital terrestre (TDT) en el mundo, reconocidos por la Unión Internacional de Telecomunicaciones (UIT): Advanced Television System Committee (ATSC), Digital Video Broadcasting ...
Nestor Oscar Ojeda Jiménez +1 more
doaj
User interfaces for digital television [PDF]
, 2000 Leena Eronen, Petri Vuorimaa
openalex +1 more source
The Curriculum Journal, EarlyView.Abstract To prepare students for lifelong learning, and their role in society, student agency has been foregrounded as an important aim of secondary education. In general, student agency is seen as the will and skill to intentionally transform one's functioning or circumstances.
A. J. M. Schoots‐Snijder +2 more
wiley +1 more source