Results 81 to 90 of about 2,811 (218)
Immersive and Generative Technology: New Tools for Marketing, New Tools for Consumer Response
ABSTRACT Immersive technologies, including AR, VR, XR, and generative technologies such as Gen‐AI, are reinventing marketing practice and consumer experience. In this article we provide an introductory review of how these technologies are (re)shaping consumer behavior in domains where the physical and digital converge, and consumers' response to them ...
Gabriele Pizzi +3 more
wiley +1 more source
ABSTRACT This paper examines the Twitter debate about the German anti‐hate‐speech law, the Netzwerkdurchsetzungsgesetz (NetzDG). Public discourse on this law has been contentious, with opponents cautioning against the risk of censorship and supporters emphasizing that NetzDG is necessary to protect democracy.
Jens Pohlmann +3 more
wiley +1 more source
ABSTRACT Research on mental distress during crises has highlighted the significant psychological impact on populations, yet the role of social media in shaping well‐being during such events remains underexplored. This study examines the relationship between social media engagement and trauma levels among adolescents and young adults during crises such ...
Tali Gazit, Sigal Eden
wiley +1 more source
DVB-T2: New Signal Processing Algorithms for a Challenging Digital Video Broadcasting Standard
Mikel Mendicute +3 more
openalex +1 more source
Optimized Polar Codes as Forward Error Correction Coding for Digital Video Broadcasting Systems [PDF]
Karim El‐Abbasy +3 more
openalex +1 more source
ABSTRACT In this study, digital storytelling refers to narrating linear stories using multimedia. Specifically, the study focuses on educational digital stories created by combining multimedia elements to understand and interpret a phenomenon related to a specific subject area, such as natural sciences, mathematics, arts, etc.
Georgios Kritikos +2 more
wiley +1 more source
PERFORMANCE OF DIGITAL VIDEO BROADCASTING-TERRESTRIAL (DVB-T) USING OFDM AS SYSTEM
M N Drakshayini
openalex +1 more source
Consumer Behaviour in the Metaverse: Empirical Insights From a Meta‐Analysis
ABSTRACT Metaverses are rapidly expanding, yet the complexities inherent in these virtual environments remain insufficiently understood, which, in turn, limits the ability to anticipate potential challenges and capitalize on emerging opportunities.
Wagner Junior Ladeira +5 more
wiley +1 more source

