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Effect of packaging with versus without candy-oriented marketing themes on the appeal and sensory attributes of flavoured e-cigarettes. [PDF]
Jafarzadeh NS +10 more
europepmc +1 more source
Considerations for Clinical Trial Design in Relapsed and Refractory Osteosarcoma: An FDA Symposium. [PDF]
Wessel KM +5 more
europepmc +1 more source
Understanding the marketing of BMS in China through pregnant women and new mothers' diary. [PDF]
Chi R +5 more
europepmc +1 more source
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Encyclopedia of Food and Agricultural Ethics, 2019
Alison Baverstock, Susannah Bowen
semanticscholar +6 more sources
Alison Baverstock, Susannah Bowen
semanticscholar +6 more sources
Journal of Research in Interactive Marketing, 2022
PurposeThis study aims to present a retrospective of the Journal of Research in Interactive Marketing (JRIM) on its 15th anniversary. The retrospective includes an analysis of JRIM's growth in publication and citation, and an exploration of the journal's
Weng Marc Lim +4 more
semanticscholar +1 more source
PurposeThis study aims to present a retrospective of the Journal of Research in Interactive Marketing (JRIM) on its 15th anniversary. The retrospective includes an analysis of JRIM's growth in publication and citation, and an exploration of the journal's
Weng Marc Lim +4 more
semanticscholar +1 more source
Direct marketing campaigns in retail banking with the use of deep learning and random forests
Expert systems with applications, 2019Credit products are a crucial part of business of banks and other financial institutions. A novel approach based on time series of customer’s data representation for predicting willingness to take a personal loan is shown.
P. Ladyzynski +2 more
semanticscholar +1 more source
American Journal of Business and Operations Research
Direct marketing strategies in the banking sector have undergone evolution with the integration of predictive analytics and machine learning techniques.
A. Zaki +3 more
semanticscholar +1 more source
Direct marketing strategies in the banking sector have undergone evolution with the integration of predictive analytics and machine learning techniques.
A. Zaki +3 more
semanticscholar +1 more source

