Results 191 to 200 of about 132,601 (211)
Some of the next articles are maybe not open access.

Retail price discount depth and perceived quality uncertainty

Journal of Retailing, 2022
Hai Che, Zhe Zhang
exaly  

Dynamic discount pricing in online retail systems: Effects of post-discount dynamic forces

Expert Systems With Applications, 2023
Mina Nouri-Harzvili   +1 more
exaly  

The perception of discount sales promotions – A utilitarian and hedonic perspective

Journal of Retailing and Consumer Services, 2021
Jee Teck Weng
exaly  

Reframing the Discount as a Comparison against the Sale Price: Does it Make the Discount More Attractive?

Journal of Marketing Research, 2018
Dhruv Grewal   +2 more
exaly  

The Influence of Price Discount versus Bonus Pack on the Preference for Virtue and Vice Foods

Journal of Marketing Research, 2011
Himanshu Mishra, Arul Mishra
exaly  

The Effects of Discount Location and Frame on Consumers’ Price Estimates

Journal of Retailing, 2009
Devon DelVecchio, H Shanker Krishnan
exaly  

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