Results 231 to 240 of about 28,865 (298)

The effects of a Disney masstige brand collaboration on perceptions of brand luxury: vertical versus horizontal product line extension strategies

Journal of Product & Brand Management, 2022
Purpose The purpose of this study is to examine the effects of a Disney collaboration and Disney product line extension type on the perceptions of masstige brands and purchase intentions. By identifying masstige brands as two types (i.e.
J. E. Lee, Jungsik Cho
semanticscholar   +1 more source

Disney Does Disney: Re-Releasing, Remaking, and Retelling Animated Films for a New Generation

The Journal of popular film and television, 2022
Building from Helena Hammond’s discussion of Disney’s legacy films, there are three kinds of Disney legacy films designed specifically around Disney’s animated classics: legacy re-releases when classic animated films are brought “out of the vault ...
Rebecca Rowe
semanticscholar   +1 more source

From Entombment to Entertainment: Death Ritual in Disney Animation

Omega, 2022
The presentation of death in popular culture via media texts can not only serve as a reflection of death’s religious and cultural nuances, but also occupies the potential to influence specific audiences.
Marissa Lammon
semanticscholar   +1 more source

Examining the Motivations of Walt Disney Heroes and Villains and Their Association with Audience Appeal and Future Film Production

Journal of Broadcasting & Electronic Media, 2022
Guided by the model of intuitive-motivation and exemplars, we content analyzed the population of N = 734 Walt Disney Studio film synopses to determine whether Disney’s heroes and villains were motivated by altruistic or egoistic values, and if these ...
Lindsay S. Hahn, Melinda R. Aley, Alexandra Frank, C. Lawrence, Tahleen A. Lattimer   +4 more
semanticscholar   +1 more source

Heritage child stars on Disney+: the liquidities of child stardom in the SVOD era

Celebrity Studies, 2022
Disney is a brand long associated with the production of family content and a continually replenished suite of child stars. The 2019 launch of Disney+ leveraged these heritage child stars in its tightly curated home page, stressing nostalgia and a ...
Djoymi Baker, J. Balanzategui
semanticscholar   +1 more source

Revise and resubmit: Beauty and the Beast (2017), live-action remakes, and the Disney Princess franchise

Feminist Media Studies, 2021
When Beauty and the Beast premiered in 1991, its self-assured protagonist was a deliberate departure from the earlier Disney princess narratives. With time, however, the film has been lumped in with the other princess films as regressive, in part because
Peter C. Kunze
semanticscholar   +1 more source

Does the Glass Slipper Fit?: Disney Princess Films and Relationship Beliefs and Attitudes

J. Media Psychol. Theor. Methods Appl., 2021
. This study is a cross-sectional survey investigating the links between viewing Disney princess films and reports of romantic beliefs, relationship-contingent self-esteem, and attitudes relating to masculine courtship strategies. Results from the survey
Veronica Hefner, V. Kretz
semanticscholar   +1 more source

Disney's Moana, the Colonial Screenplay, and Indigenous Labor Extraction in Hollywood Fantasy Films

Narrative Culture, 2020
:Disney's screenplay development process for Moana (2016) reflects a larger labor management and marketing strategy to build a transmedial global empire.
Ida Yoshinaga
semanticscholar   +1 more source

Enter the Castle: Reiterating Medievalism in the Framing of Disney’s Fantasyscapes

Children's Literature Association Quarterly, 2021
:This article examines the castle as an icon signaling medievalism in Disney films, and through it, how Disney maintains a core aesthetic of whiteness across its brand, especially in the fairy-tale films.
M. Anjirbag
semanticscholar   +1 more source

Tales from Cinderella Castle: Examining fandom and rivalry within Disney

Journal of Brand Strategy, 2021
The current study investigated fandom and rivalry towards Disney’s and Universal’s theme parks. In particular, fans of Disney’s theme parks were asked to report their attitudes towards each brand, along with their perceptions and behaviours towards ...
C. Havard, D. Wann, F. Grieve, Brian Collins   +3 more
semanticscholar   +1 more source