Results 141 to 150 of about 5,589 (202)

Surprise Marketing

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Surprise marketing, characterized by unexpected tactics such as blind boxes and spontaneous discounts, captivates consumers by sparking curiosity and participation. Despite increasing industry use, scholarly research remains fragmented and limited.
Xin‐Jean Lim   +2 more
wiley   +1 more source

Dual Pathways of Loneliness in the Marketplace: Emotional Attachment, Empowerment, and Evaluations of Brand Warmth and Brand Competence

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Loneliness shapes consumer behavior, yet whether it increases preference for warm or competent brands remains unresolved. We argue that this question cannot be answered without distinguishing who is perceived to be lonely. Individual loneliness, which is a person's subjective experience of social disconnection, activates agency‐restoration ...
Aulona Ulqinaku   +2 more
wiley   +1 more source

Unveiling human–wildlife interactions in the context of livestock grazing abandonment and the return of large carnivores, ungulates and vultures: A stakeholder perspective

open access: yesPeople and Nature, EarlyView.
Abstract Pastoral practices remain a widespread economic activity across European mountain regions. However, the viability of this activity may be threatened by the recovery of large wild vertebrates associated with passive rewilding, leading to the so‐called human–wildlife conflicts.
P. Acebes   +4 more
wiley   +1 more source

A dramaturgy of uncertainty: Transdisciplinary manoeuvres across forestry and theatre

open access: yesPeople and Nature, EarlyView.
Abstract The uncertainties of climate change mean that forestry adaptation strategies are often complex and contested. Research has suggested that there is an interest in the forestry sector for facilitated dialogue about uncertainty (de Pellegrin Llorente et al., 2023).
Rachel Clive   +4 more
wiley   +1 more source

Engaging people in educational processes that foster environmentally valuable outcomes: A synthesis of key findings across eight systematic reviews

open access: yesPeople and Nature, EarlyView.
Abstract Alongside the rise of the evidence‐based conservation movement over the past 20 years, environmental education (EE) has emerged as a worthwhile strategy to achieve conservation goals. EE can help develop the societal attitudes, knowledge, skills, behaviours and norms that address conservation and environmental challenges and build deeper ...
Nicole M. Ardoin   +4 more
wiley   +1 more source

Communities actively seek nature for well‐being despite constraints: (Re)representation of nature experiences through composite narratives

open access: yesPeople and Nature, EarlyView.
Abstract While the physical and mental health benefits of greenspace exposure are well documented, ethnic minority communities in the United Kingdom continue to engage with these environments at disproportionately lower rates. This persistent disparity points to an oversight in existing literature, specifically regarding how these communities navigate ...
Andrew K. Palmer   +5 more
wiley   +1 more source

Caring for forests between attitude and platitude. Social relationships with nature in industrial forestry in Äänekoski, Finland

open access: yesPeople and Nature, EarlyView.
Abstract Forests play a pivotal role in sustainability transitions. This article explores how people's relationships with forests, particularly how they care for or take care of them, shape and reflect broader tendencies and tensions in forest utilization and governance.
Jana Rebecca Holz
wiley   +1 more source

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