Results 91 to 100 of about 26,535 (309)

La publicité au service de la dissimulation

Mélanges de la Casa de Velázquez, 2008
Through the two wars of words orchestrated by don Juan José de Austria against the validos of the regent Mariana in 1668-1669 and 1676-1677, this article analyses the way in which Philip IV’s bastard son placed publicity at the service of dissimulation ...
Héloïse Hermant
doaj   +1 more source

Why Are Consumers Ambivalent About AI‐Generated Images? The Moderating Role of Commercial Versus Noncommercial Content Type

Journal of Consumer Behaviour, EarlyView.
ABSTRACT Grounded in ambivalence theories, this research examined factors shaping consumer ambivalence toward AI‐generated content and investigated differences between commercial and noncommercial contexts. As a preliminary study, sentiment analysis of Reddit data using a support vector machine (SVM) revealed that most consumer sentiment toward AI ...
Garim Lee, Jinsu Park, Hye‐Young Kim, Divya Manoj   +3 more
wiley   +1 more source

« Onorevole Pulcinella ! » : il “linguaggio pulcinellesco” nella politica italiana

Babel: Littératures Plurielles, 2017
In the framework of political communication, this paper proposes to observe some linguistic forms which can be ascribed to a “Pulcinella language”. In this context, paying attention to the language of political leaders, we will observe how the linguistic
Loredana Ruccella
doaj   +1 more source

Crafted Responsibility: How Handmade Language Shapes Social Media Engagement for Socially (Ir)Responsible Luxury Fashion Brands

Journal of Consumer Behaviour, EarlyView.
ABSTRACT This research examines how the disclosure of production cues interacts with corporate social responsibility cues to influence social media engagement in luxury fashion. Two complementary field studies analyse marketer‐generated Facebook posts from luxury fashion brands, providing large‐scale empirical evidence of a real‐world impact on ...
Tuba Degirmenci, Frank Mathmann, Gary Mortimer   +2 more
wiley   +1 more source

Measuring Consumer Aversion Toward AI in Marketing Communication and Assessing Its Relationship to Brand Perceptions and Purchase Intention

Journal of Consumer Behaviour, EarlyView.
ABSTRACT Some consumers exhibit aversion toward artificial intelligence (AI), particularly when it is embedded in persuasive marketing communication (MarCom). Here, we developed and validated a measure of consumer aversion to AI in MarCom and examined its downstream consequences for brand perceptions and purchase intention.
Louvins Pierre, Viviana Carolina Zambrano Rodriguez, Jiayi (Joy) Wang   +2 more
wiley   +1 more source

Gouvernance informelle : Perspectives comparatives sur la cooptation, le contrôle et la dissimulation au Rwanda, en Tanzanie et en Ouganda.

Revue Internationale de Politique de Développement, 2018
Cet article propose un nouveau cadre conceptuel pour qualifier et évaluer le répertoire des pratiques utilisées par les réseaux informels dans le but de redistribuer le pouvoir et l’accès aux ressources.
Claudia Baez Camargo, Lucy Koechlin
doaj   +1 more source

How Consumers Contest Legitimacy: Skepticism Toward Corporate Social Responsibility

Corporate Social Responsibility and Environmental Management, EarlyView.
ABSTRACT Consumer skepticism toward Corporate Social Responsibility (CSR) initiatives operates not only as an individual‐level response but also as a societal governance mechanism that disciplines firms and reshapes organizational legitimacy. Drawing on in‐depth interviews with consumers in an emerging Latin American economy, this study advances an ...
Francine Zanin Bagatini, Marcelo Gattermann Perin, Janine Fleith de Medeiros   +2 more
wiley   +1 more source

Écritures autobiographiques. Entre confession et dissimulation [PDF]

, 2010
Cet ouvrage tente de remonter au sens et à l’origine de la démarche existentielle qui conduit un écrivain à se choisir soi-même comme sujet de sa création. Au-delà du témoignage irréprochable que le lecteur aimerait s’approprier en toute confiance, celle-
A.R. Hermetet, J.M. Paul
core   +1 more source

Do CSR Efforts Reduce Environmental Decoupling: Evidence From S&P 500 Firms

Corporate Social Responsibility and Environmental Management, EarlyView.
ABSTRACT This study investigates the impact of Corporate Social Responsibility (CSR) committees and CSR‐focused employee training on environmental decoupling. Using panel data of 2489 firm‐year observations from S&P 500 firms between 2009 and 2022, we employ fixed‐effects models to examine how CSR governance mechanisms influence the alignment between ...
Burcu Gürol, Yan Wang, Gerçek Özparlak   +2 more
wiley   +1 more source

Filtering Trust: Disclosing the Role of Artificial Intelligence Decreases Trust in Technology, but Does Not Prevent Harm to Body Image After Viewing AI‐Generated Content

International Journal of Eating Disorders, EarlyView.
ABSTRACT Objectives Despite the rapid growth of generative artificial intelligence (AI), virtually no research exists examining the psychological impacts of viewing or interacting with AI‐generated images of people. Additionally, it remains relatively unknown whether informing viewers when images are AI‐generated is an effective way to lessen harm or ...
Brooke L. Bennett, Alexis Lamere, Anastasia Kopan, Ellena Wood, Radha Hari, Evan Wright   +5 more
wiley   +1 more source