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The Variance-Gamma Product Distribution
Results in MathematicsAbstract We derive the exact probability density function of the product of N independent variance-gamma random variables with zero location parameter. We then apply this formula to derive formulas for the cumulative distribution function and characteristic function, as well
Robert E. Gaunt +2 more
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Tržište, 2020 Purpose – This research aims to evaluate how the effectiveness of advertisements can vary according to three fundamental variables: the time schedule of message receipt, the media, and the type of advertising message used.
Margarita De-Miguel-Guzmán +5 more
doaj +1 more source
Does the Packaging Change the Perceived Taste of Beer? Results from a Beer Experiment
Tržište, 2020 Purpose – The purpose of this research was to verify actual consumer behavior concerning different beer packaging material and how it influences the perception of beer taste. More precisely, the main aim of the paper was to explore whether beer packaging
Jan Zavodny Pospisil +2 more
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Linear Modelling of Marine Vessels Fuel Consumption for Ration of Subsidized Fuel
International Journal of Maritime Technology, 2018 An approach to deal with the phenomenon of maritime fuel smuggling is to control the quantity of fuel that is supplied to vessels. For the same reason, fuel is delivered to marine vessels in Iran in accordance with the ration defined by the National ...
alireza soleymani +4 more
doaj
Impact of integrated marketing communication strategies on choice of higher education institutions [PDF]
Innovative MarketingIn today’s fiercely competitive realm of higher education, Integrated Marketing Communications (IMC) have emerged as a crucial approach for institutions to effectively connect with prospective students. This study examines the influence of IMC strategies
Saumi Roy, Sheelan Misra
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Productivity measurement for a distribution firm [PDF]
Journal of Productivity Analysis, 1994 The paper derives a consistent accounting framework for the treatment of inventories when measuring the productivity of a distribution firm. The average purchase price of an inventory item during an accounting period must be distinguished from its average selling price and these two average prices should be distinguished from the corresponding balance ...
W. Erwin Diewert, Ann Marie Smith
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Serial mediation role of destination image: Will virtual reality replace the decision to visit offline destination? [PDF]
Innovative MarketingThis study aims to evaluate the impact of virtual reality exposure on Instagram users’ decisions to visit physical locations and their perceptions of the destination.
Karisma Sri Rahayu +3 more
doaj +1 more source
Consumer Attitudes Towards Social Network Advertising: Predictors and Outcomes
Tržište, 2020 Purpose – This study explores the impact of perceived trust, search for novelty and perceived usefulness on consumer attitudes towards social network advertising, and the impact of those attitudes on buying intention, buying and word-of-mouth information
Ivana Kursan Milaković +2 more
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Consumer Behavior Review, 2020 Conhecer as influências que determinam as escolhas dos consumidores é primordial para que os profissionais de marketing possam propor estratégias às organizações.
Alan César Souza Maciel +2 more
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Bifurcating reactions: distribution of products from energy distribution in a shared reactive mode. [PDF]
Chem Sci, 2021 Bharadwaz P +2 more
europepmc +1 more source