Results 141 to 150 of about 14,014 (189)

Channel Differentiation in a Dual-Channel Supply Chain

SSRN Electronic Journal, 2019
Problem definition: In this e-commerce age, majority manufacturers sell products through online channels in addition to retail channels. This leads to dual channel competition and channel conflict. One popular operation in practice to reduce channel conflict is through increasing channel differentiation.
Duygu Dagli, Ting Luo, Xuying Zhao
openaire   +1 more source

Quality Differentiation in a Dual-Channel Supply Chain

2019 International Conference on Industrial Engineering and Systems Management (IESM), 2019
We investigate a dual-channel supply chain with a retailer (she) and a manufacturer (he) who can manufacture a high-quality product and a low-quality product. The manufacturer can choose to sell the high-quality and low-quality products in online/direct and traditional channels, respectively.
Zhe Zhang, Huaming Song, Victor Shi
openaire   +1 more source

Cooperative advertising in a dual channel supply chain

International Journal of Electronic Marketing and Retailing, 2006
The focus of this study is cooperative (co-op) advertising and the impact it has on the dual channel supply chain. We obtain equilibrium pricing and co-op advertising policies under two different competitive scenarios: Bertrand and Stackelberg equilibrium. We also compare the profit gains under these two marketing games.
Ruiliang Yan, Sanjoy Ghose, Amit Bhatnagar   +2 more
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Extended warranty in competing dual-channel supply chains

2014 11th International Conference on Service Systems and Service Management (ICSSSM), 2014
This article considers extended warranty decisions in competing dual-channel supply chains and uses game theories to analyze three model. We also discuss scenarios when the manufacturer provides the extended warranty and when the retailer does in each model. Our analysis reveals that: 1) In model MR, scenario MR-R outperforms MR-M for the manufacturer,
null Ruonan Li, null Jihong Zhang, null Xiaodong Yang   +2 more
openaire   +1 more source

Dual-channel Supply Chain Coordination Model Based on Seasonal Compensation

Journal of Convergence Information Technology, 2012
As fierce competition of market and rapid development of E-commerce, more and more companies have started to open a direct channel besides an existing retail channel. The performance of dual-channel, the choice of channel, channel conflict and channel coordination have been focused on.
Qi Xu, Zheng Liu
openaire   +1 more source

Return strategy and pricing in a dual-channel supply chain

International Journal of Production Economics, 2019
Abstract This study investigates the strategic effect of return policies in a dual-channel supply chain, in which a manufacturer can sell products directly to end customers and indirectly via an independent retailer. The manufacturer decides whether to implement a return policy in either the direct or indirect channel, or in both channels.
Guo Li, Suresh Sethi, Lin Li, Xu Guan
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Optimal Selling Strategy in Dual-Channel Supply Chains

2012
This paper focuses on the rate of consumer’s preference for direct channel and the sales cost of the retail channel. By assuming that the supply chain is centralized or decentralized, we construct the mathematical models and analyze the impacts of sales cost and the rate of consumer’s preference on the decisions of manufacturer and retailer.
Yong He, Houfei Song, Peng Zhang
openaire   +1 more source

Coordinating an Online Dual-Channel Supply Chain with Asymmetrical Information

2009 IEEE International Conference on Grey Systems and Intelligent Services (GSIS 2009), 2009
Mixed channels are attracting more and more channels firms. This chapter investigates an online dual channels supply chain system, and deals with its coordination with a menu of contract under information asymmetry. First, according to the centralized system, the optimal production and pricing strategies are depicted. Then, for the decentralized system,
Liu Bin, Zhang Rong, Bai Hongyuan
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Price competition and coordination of dual-channel supply chains

International Journal of Networking and Virtual Organisations, 2013
The dual-channel is a more prevalent channel structure in current marketing systems, it including the traditional retail channel and the direct channel through web-based sales. And price competition and channel conflict are inevitable between retail channel and the manufacturer's direct sale channel.
Chunhua Tang, Taosheng Wang
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Customer returns model in a dual-channel supply chain

Journal of Modelling in Management, 2015
Purpose – The purposes of this paper is to propose a customer returns model in a dual-channel supply chain where a customer can return the purchased product to the retailer or the manufacturer and obtain an equilibrium of selling prices and refund prices and the optimal profit when considering customer returns in the ...
Feng Yang, Pei Hu, Fuguo Zhao, Cuihua Hu
openaire   +1 more source