Results 211 to 220 of about 39,374 (257)
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Pricing Strategies in a Dual-Channel Supply Chain with Local Advertising
2015 48th Hawaii International Conference on System Sciences, 2015With the rapid popularization of the Internet, nowadays manufacturers are increasingly adopting a dual-channel to sell their products, i.e., The traditional retail channel and online direct channel. Empirical studies have shown that retailer's local advertising has significant effects on demand and pricing decision.
Dayi Shi +3 more
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Computers & industrial engineering, 2020
Environmental contamination has become a serious issue for the health and survival of living things. Also, how to decide the marketing strategy under low carbon regulation is a significant and realistic problem for enterprises.
S. Ghosh +2 more
semanticscholar +1 more source
Environmental contamination has become a serious issue for the health and survival of living things. Also, how to decide the marketing strategy under low carbon regulation is a significant and realistic problem for enterprises.
S. Ghosh +2 more
semanticscholar +1 more source
Pricing strategy in a dual-channel and remanufacturing supply chain system
International Journal of Systems Science, 2010This article addresses the pricing strategy problems in a supply chain system where the manufacturer sells original products and remanufactured products via indirect retailer channels and direct Internet channels. Due to the complexity of that system, agent technologies that provide a new way for analysing complex systems are used for modelling ...
Chengzhi Jiang, Feng Xu, Zhaohan Sheng
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Coordinating an Online Dual-Channel Supply Chain with Asymmetrical Information
2009 IEEE International Conference on Grey Systems and Intelligent Services (GSIS 2009), 2009Mixed channels are attracting more and more channels firms. This chapter investigates an online dual channels supply chain system, and deals with its coordination with a menu of contract under information asymmetry. First, according to the centralized system, the optimal production and pricing strategies are depicted. Then, for the decentralized system,
Liu Bin, Zhang Rong, Bai Hongyuan
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Optimal pricing decisions in a fuzzy dual-channel supply chain
Soft Computing, 2014zbMATH Open Web Interface contents unavailable due to conflicting licenses.
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A pricing strategy of dual-channel supply chain considering online reviews and in-sale service
Journal of Business & Industrial MarketingPurpose The paper attempts to discuss the optimal pricing decisions under the decentralized and centralized decision and analyze the influence of online reviews and in-sale service on dual-channel supply chain.
Yong Liu, Chang-xue Lin, Gang Zhao
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Optimal overbooking decision for a “Hotel + OTA” dual‐channel supply chain
International Transactions in Operational Research, 2017AbstractThe overbooking problem with free upgrade substitution for a “Hotel + OTA (online travel agent)” dual‐channel supply chain is investigated. Under the Merchant model framework, the OTA's optimal purchasing quantity and the hotel's optimal overbooking level and strategy are analyzed.
Fei Ye 0006, Murui Lu, Yina Li
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PRICING AND INVENTORY STRATEGIES FOR A TWO-STAGE DUAL-CHANNEL SUPPLY CHAIN
Asia-Pacific Journal of Operational Research, 2012The Internet is becoming increasingly important as a sales channel. Thus, most large retail firms have adopted a multi-channel strategy that includes both web-based channels and pre-existing offline channels. In this paper, we consider joint pricing and inventory/production decision problems for members in a monopoly two-stage dual-channel retailer ...
Run H. Niu +3 more
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Dual-channel supply chain coordination with online reviews
Electronic Commerce Research and Applications, 2023Zhenghua Deng, Benrong Zheng, Liang Jin
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Online Retailer Bundling Strategy in a Dual-Channel Supply Chain
SSRN Electronic Journal, 2022Ting Chen +3 more
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