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On advertising durability and product durability
Applied Economics Letters, 2007This paper uses a simple two-period model to examine the behaviour of a monopolist who produces a durable good and engages in advertising that is also somewhat durable. It is found that changes in product durability and advertising durability have opposite effects on profit-maximizing output and advertising. Policy implications for antitrust and health
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2021
Face aux enjeux environnementaux et sociaux majeurs auxquels est confrontée notre société, le marketing évolue pour intégrer, de manière approfondie, le développement durable. Cet ouvrage vise à offrir les outils pour concevoir et piloter un marketing durable, de la stratégie au marketing-mix, en intégrant l'évolution des comportements des ...
Dekhili, Sihem +2 more
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Face aux enjeux environnementaux et sociaux majeurs auxquels est confrontée notre société, le marketing évolue pour intégrer, de manière approfondie, le développement durable. Cet ouvrage vise à offrir les outils pour concevoir et piloter un marketing durable, de la stratégie au marketing-mix, en intégrant l'évolution des comportements des ...
Dekhili, Sihem +2 more
openaire +2 more sources
Monopoly Power and the Durability of Durable Goods
Southern Economic Journal, 1962The inadequacy of mere price-quantity analysis was clearly pointed out by Edward H. Chamberlin several years ago.' Professor Chamberlin focused attention upon the fact that, in spite of the generally accepted procedure of assuming products to be given while studying price quantity relationships, "products are actually the most volatile things in the ...
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Durable Capital for Durable Impact
What we've learned about optimizing "big bet" philanthropy.Conrad, Cecilia +2 more
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Market Organization and the Durability of Durable Goods
Econometrica, 1977Auernheimer, Leonardo, Saving, Thomas R
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The Durability of Durable Goods
The Review of Economic Studies, 1966E. Kleiman, T. Ophir
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Durability evaluation of easy compaction and high-durability ultra-thin overlay
Construction and Building Materials, 2021Xuancang Wang +2 more
exaly
Durability of concrete coupled with life cycle assessment: Review and perspective
Cement and Concrete Composites, 2023Qiang Ren, Chen Li, Qiaomu Zheng
exaly