Social media in marketing research: Theoretical bases, methodological aspects, and thematic focus
Psychology &Marketing, Volume 40, Issue 1, Page 124-145, January 2023., 2023 Abstract The widespread use of social media as a marketing tool during the last decade has been responsible for attracting a significant volume of academic research, which, however, can be described as highly fragmented to yield clear directions and insights.
Fangfang Li +2 more
wiley +1 more source
An Efficient Preprocessing Methodology for Discovering Patterns and Clustering of Web Users using a Dynamic ART1 Neural Network [PDF]
arXiv, 2011 In this paper, a complete preprocessing methodology for discovering patterns in web usage mining process to improve the quality of data by reducing the quantity of data has been proposed. A dynamic ART1 neural network clustering algorithm to group users according to their Web access patterns with its neat architecture is also proposed.
arxiv
Do Not Stop the Loop: Driving Circular Textiles With Technology and Stakeholder Engagement
Business Strategy and the Environment, EarlyView.ABSTRACT We investigate critical factors enabling the successful implementation of circular ecosystems in the textile industry, with a focus on the interplay between technology and stakeholder engagement. A qualitative approach, involving 35 interviews with managers across 11 Italian SMEs in both B2B and B2C textile segments, was employed.
Chiara Civera +2 more
wiley +1 more source
Dr Web: a modern, query-based web data retrieval engine [PDF]
arXivThis article introduces the Data Retrieval Web Engine (also referred to as doctor web), a flexible and modular tool for extracting structured data from web pages using a simple query language. We discuss the engineering challenges addressed during its development, such as dynamic content handling and messy data extraction.
arxiv
Dis-Dyn Crawler:A Distributed Crawler for Dynamic Web Page [PDF]
, 2015 Jianfu Cai, Hua Zhang
openalex +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT This study investigates the body of literature on decarbonization management practices that use renewable resources and green technologies to meet zero‐carbon energy targets for achieving Sustainable Development Goal (SDG) 13 to ‘Take urgent action to combat climate change and its impacts’.
Assunta Di Vaio +3 more
wiley +1 more source
ONLINE VS TRADITIONAL; MARKETING CHALLENGE IN THE TELECOM MARKET IN BOSNIA AND HERZEGOVINA
Economic Review, 2018 Understanding consumer behavior in media advertising enables companies to effectively direct marketing activities toward the target market. Today, companies are expected to continually communicate with current and potential customers.
Tarik Zaimović, Adnan Suturović
doaj
Probabilistic Generative Model of Social Network Based on Web Features [PDF]
arXiv, 2012 In this paper, we develop a dynamic framework for the modeling and analysis of social networks to work with web documents. We illustrate the model with features of web, design a form to analyze relationships of attributes as a modality of social structure, and create the optimization of generative model based on Bayes Theorem.
arxiv
Does National Culture Drive the Value Relevance of Nonfinancial Disclosure?
Business Strategy and the Environment, EarlyView.ABSTRACT The aim of this paper is to investigate the association between national culture and the value relevance of nonfinancial disclosure provided by listed firms in Germany, Spain, France, and Italy from 2018 to 2023. The results of Hierarchical Linear Model regressions show that, in countries where the national culture is characterized by greater ...
Raffaela Casciello +2 more
wiley +1 more source
Dynamic web markup language (DWML) for generating animated web pages with character agent and time-control function [PDF]
, 2001 Peng Du, Mitsuru Ishizuka
openalex +1 more source