Results 181 to 190 of about 387,656 (335)

How to Conduct Valuable Marketing Research With Neurophysiological Tools

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Consumer neuroscience is gaining attention in the marketing field. The growing interest calls for a framework integrating neuroscience in marketing. This paper aims to serve as a practical guide for conducting consumer research using neurophysiological tools. The paper is organized into three main sections.
Enrique Bigne   +9 more
wiley   +1 more source

Sensory Entrained TMS (seTMS) Enhances Motor Cortex Excitability. [PDF]

open access: yesHum Brain Mapp
Ross JM   +12 more
europepmc   +1 more source

You Can Do It! or Can We? Personal Pronouns and Their Impact on Consumer Goal Pursuit

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Consumers often use apps to support them with the pursuit of physical and cognitive fitness goals. Subtle linguistic strategies such as personal forms of address can encourage consumers to attain these goals, but the effectiveness of such strategies may crucially depend on consumer traits.
Sebastian Sadowski, Enny Das
wiley   +1 more source

Psychological Mechanisms Behind the Influence of Immersive Technologies on Consumer Well‐Being

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Immersive technologies, such as augmented reality and virtual reality, enrich daily life with numerous benefits but also introduce risks such as impulsive spending and escapism. Despite their growing influence, the psychological mechanisms underlying these effects and the impact on consumer well‐being remain underexplored.
Sungeun Ange Kim, Sheau Fen Crystal Yap
wiley   +1 more source

Music and sedation relieve intraoperative stress: A randomized controlled trial. [PDF]

open access: yesPLoS One
Yamashita K   +5 more
europepmc   +1 more source

Digital Therapeutics for Alzheimer's and Parkinson's Diseases: Current Trends and Future Perspectives

open access: yesMedicinal Research Reviews, EarlyView.
ABSTRACT Alzheimer's disease (AD) and Parkinson's disease (PD), which are characterized by the accumulation of misfolded protein aggregates and cognitive/motor dysfunction, are the most prevalent neurodegenerative diseases (NDDs). Despite strategic investigations aimed at augmenting the pharmaceutical pipeline, available drugs for AD and PD merely slow
Yoo Joo Jeong   +12 more
wiley   +1 more source

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