Results 131 to 140 of about 42,161,849 (355)

2D Co‐Mo‐Hydroxide‐Based Multifunctional Material for the Development of H2‐Based Clean Energy Technologies

Advanced Materials, EarlyView.
2D α‐Co(OH)2 interleaved with Mo species displays an appealing dual functionality for the production and use of green hydrogen.Mo incorporation greatly benefits the electrochemical behaviour in Oxygen Evolution Reaction for H2 production, while the magnetocaloric response at liquid H2 temperature paves the way for alternative cryogenic refrigerants ...
Daniel Muñoz‐Gil, Celia Castillo‐Blas, Dawid Krystian Feler, Isabel Gómez‐Recio, Miguel Tinoco, Ana Querejeta‐Fernández, Rodrigo González‐Prieto, Felipe Gándara, Romualdo Santos Silva Jr, Pilar Ferrer, Carlos Prieto, Luc Lajaunie, José Luis Martinez‐Peña, María Luisa Ruiz‐González, José María González‐Calbet   +14 more
wiley   +1 more source

The Influence of Marketing Journals: A Citation Analysis of the Discipline and its Sub-areas [PDF]

, 2000
An important characteristic of journals is how influential they are in the generation and dissemination of scholarly knowledge in a discipline.We report a citation analysis of 49 marketing and marketing-related journals to assess their relative influence
Pieters, R.; id_orcid, Pieters, R., Baumgartner, H.   +2 more
core  

When is social marketing not social marketing?

, 2011
Purpose – The paper aims to discuss the thorny issues of industry-funded social marketing campaigns. Can the tobacco industry be trusted to educate our children about the dangers of smoking? Is a brewer the best source of health promotion?
Hastings, Gerard, Kathryn Angus, Gerard Hastings, Angus, Kathryn   +3 more
core   +1 more source

Humor, ironia e intertextualidade: produção e consumo da série Narcos no Facebook

Signos do Consumo, 2016
As webséries já se consolidam como prática cultural contemporânea, estruturando novos modelos de negócio e de consumo no setor audiovisual. Objetivamos analisar a página de Narcos no Facebook buscando compreender sua atuação para informar e cativar o ...
Beatriz Braga Bezerra, Rafael Ofemann
doaj  

Investigating the role of e-commerce application and digital marketing implementation on the financial and sustainability performance: An empirical study on Indonesian SMEs ,

International Journal of Data and Network Science
The paper examined the influence of digital marketing and e-commerce on marketing performance and sustainability of the small and medium enterprises (SMEs). This research is quantitative research using a questionnaire approach method.
Anak Agung Gde Bagus Udayana, Andi Siti Fatmawaty, Yogi Makbul, E. Priowirjanto, Luh Seri Ani, Edy Siswanto, Wilda Susanti, S. Andriani   +7 more
semanticscholar   +1 more source

Electrically Readable Lateral Flow Assay Using Organic Transistors for Diagnostic Applications

Advanced Materials, EarlyView.
Electrolyte‐gated organic field‐effect transistors (EGOFETs) are integrated with lateral flow (LF) paper fluidics to create a reusable, portable, and low‐cost point‐of‐care (PoC) diagnostic test. The devices are validated for Human Immunoglobulin G detection, achieving high sensitivity (0.1 fm), selectivity, and reproducibility with rapid results in 20–
María Jesús Ortiz‐Aguayo, Carme Martínez‐Domingo, Diego Gutiérrez, Dean Kos, Marta Mas‐Torrent   +4 more
wiley   +1 more source

L'evoluzione del loyalty marketing nella Gdo italiana

, 2009
In tempi di crisi la fedeltà del consumatore diventa un fattore quanto mai determinante per costruire e mantenere il proprio vantaggio competitivo. Oggi più che in passato le aziende devono preoccuparsi di consolidare i comportamenti dei propri clienti
BELLINI, Silvia, ZILIANI, Cristina
core  

O MARKETING INSTITUCIONAL E SUAS IMPLICAÇÕES NO DESEMPENHO ECONOMICO E SOCIAL DAS INSTITUIÇÕES DE ENSINO SUPERIOR PRIVADO: O CASO UNIFOZ [PDF]

, 2005
Este artigo tem como propósito abordar a importância e a viabilidade de aplicação do marketing nas instituições educacionais. Apenas, recentemente, pelo menos no Brasil, o marketing educacional vem ganhando corpo, ainda que timidamente, porque falta a ...
MORAES, ALTAIR ALVES DE, SILVA, AMARILDO JORGE DA, SIMÃO, VALDECIR ANTONIO   +2 more
core  

A transmidialidade em Morde & Assopra: uma reflexão sobre consumo cultural e construções narrativas

Comunicação & Educação, 2013
A partir da telenovela Morde & Assopra (Rede Globo de Televisão) e do blog Caçadora de Dinossauros (constituinte da trama), miramos nossas reflexões na construção narrativa e no papel do gênero e do formato televisivo em um contexto transmidiático.
Maria Aparecida Baccega, Andréa Antonacci   +1 more
doaj  

Role of the Recombination Zone in Organic Light‐Emitting Devices

Advanced Materials, EarlyView.
This review summarizes the critical role of the recombination zone in organic light‐emitting diodes (OLEDs). We highlight that broadening the recombination zone in OLEDs based on emissive layers with balanced charge transport and high photoluminescence quantum yields provides a promising route toward achieving both long operational lifetime and high ...
Yungui Li, Karl Leo
wiley   +1 more source