Results 11 to 20 of about 42,161,849 (355)
Preventive Medicine, 2022 E-cigarette marketing tactics to reach and appeal to youth are rapidly changing. This study examined to what extent youth e-cigarette marketing exposure was associated with e-cigarette use behavior change one year later, during a time when youth e ...
C. Stanton +9 more
semanticscholar +1 more source
Português Certificações nas Redes de Consumo: A Atitude Consumerista e a Sustentabilidade
Lifestyle Journal, 2023 Objetivo: O objetivo do trabalho é identificar como os profissionais de ponto de venda se informam sobre o certificado de eficiência energética. Especificamente, verificar como estes profissionais transmitem a informação sobre o certificado no momento ...
Matheus Eurico Soares de Noronha +2 more
doaj +1 more source
Frontiers in Psychology, 2022 Social media marketing has become one of the most significant growth paths for many businesses in today’s world. However, many companies are still unclear about using social media marketing to get their advantages, particularly in an e-commerce ...
Muhammad Sohaib, A. Safeer, A. Majeed
semanticscholar +1 more source
A experiência estética no consumo de coleções
Signos do Consumo, 2020 O colecionar é uma forma especializada de comportamento do consumidor. O presente artigo tem por objetivo demonstrar como o colecionismo de estátuas e figuras de ação proporciona a seus colecionadores uma experiência estética e contribui para uma vida ...
Helder Haddad Carneiro da Silva +2 more
doaj +1 more source
Understanding the Effects of Social Media Marketing on Customers’ Bank Loyalty: A SEM Approach
Electronics, 2023 This study used customers’ experiences to assess the role of social media marketing (SMM) efforts in increasing online customer-based loyalty in the banking sector in Jordan, and using the two main components of the TAM model, perceived the ease of use ...
M. Elareshi +5 more
semanticscholar +1 more source
Clio e a memória do futuro: Ucronias, utopias e heterotopias nos assentamentos do MST
Lumina, 2021 Este artigo é resultado parcial de pesquisa em curso no CNPq sobre memória do futuro e seus códigos. Problematizam-se as ocorrências de ucronias, utopias e heterotopias no espaço sociopolítico e cultural brasileiro.
Monica Rebecca Ferrari Nunes +1 more
doaj +1 more source
How Blockchain Technology Can Benefit Marketing: Six Pending Research Areas
Frontiers in Blockchain, 2020 The proliferation of sophisticated e-commerce platforms coupled with mobile applications has ignited growth in business-to-consumer (B2C) commerce, reshaped organizational structures, and revamped value creation processes.
Abderahman Rejeb +2 more
semanticscholar +1 more source
Tobacco Control, 2018 Background While national surveys showed declines in e-cigarette use in the USA between 2015 and 2016, recent reports indicate that JUUL, a sleekly designed e-cigarette that looks like a USB drive, is increasingly being used by youth and young adults ...
Jidong Huang +7 more
semanticscholar +1 more source
The digital marketing capabilities gap
Industrial Marketing Management, 2020 Over the past two decades, digitalization has revolutionized not only consumer marketing but also industrial marketing. Both industrial marketing scholars and industrial marketers seek insights to understand how our knowledge and practice of digital ...
D. Herhausen +3 more
semanticscholar +1 more source
Brazilian Creative Industries Journal, 2022 O objetivo do artigo é identificar como gestores de palcos de pequeno e médio porte de música ao vivo na cidade do Rio de Janeiro percebem a geração de valor cultural destes equipamentos e o papel que desempenham no ecossistema musical da cidade.
Maria Luísa Zarur Guarisa +1 more
doaj +1 more source