Fostering Love for Innovative Sustainable Brands: A Multi‐Study, Multi‐Method Approach
ABSTRACT While much research has examined cognitive evaluations of sustainable brands in offline contexts, there is limited exploration of consumers' emotional responses to such brands online. This study introduces a model of brand love for innovative, sustainable brands, based on two rigorously designed studies: experiments and a survey with ...
Syed Muhammad Fazal‐e‐Hasan+6 more
wiley +1 more source
Delay in timing of first antenatal care utilisation among women of reproductive age in sub-Saharan Africa: a multilevel mixed effect analysis. [PDF]
Phiri M+4 more
europepmc +1 more source
Community and Consumer Dynamics in NFTs: Understanding Digital Asset Value Through Social Engagement
ABSTRACT While non‐fungible tokens (NFTs) have emerged as a significant blockchain application, research has largely focused on market dynamics rather than consumer behavior. Through in‐depth interviews with 21 NFT consumers and a netnographic analysis of Discord interactions (109,517 words), this study develops a comprehensive framework explaining the
Kristina Brahmstaedt
wiley +1 more source
Men's gender role and attitude toward sexual autonomy of women in India. [PDF]
Pradhan MR, De P.
europepmc +1 more source
openaire
Solidarity riots in the diffusion of collective action: Doing historical research to develop theory in social psychology. [PDF]
Drury J, Ball R, Poole S.
europepmc +1 more source
A Case Study Exploration of Adolescents’ Experiences in a Paid Summer Internship Program
ABSTRACT Adolescence is a critical time for career exploration, and internships are a common tool to promote career development. Yet, few researchers have examined their impact on participants. In this study, we conducted a qualitative case study with adolescent participants (N = 19) in the City of Charlotte's Mayor's Youth Employment Program (MYEP), a
Willough Davis+2 more
wiley +1 more source
Watered down: a cross-case political economy analysis of sugar-sweetened beverage taxes in Vanuatu and Fiji. [PDF]
Elliott LM+4 more
europepmc +1 more source
From fishing village to atomic town and present: A grounded theory study. [PDF]
Derrer-Merk E+6 more
europepmc +1 more source
Territorial obstacles causing early school dropout in Morocco: Multivariate spatial analysis. [PDF]
Ibourk A, Raoui S.
europepmc +1 more source