Results 131 to 140 of about 281 (158)
Facebooking the Egyptian elections: Framing the 2012 presidential race
Abstract While most previous research on cyberactivism in the Arab Spring, in general, and the Egyptian revolution, in particular, focused on analysing the role of social media in mobilizing the masses for political action, coordinating protest movements and rallying support for regime change.
Sahar Khamis
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Brand image in politics: a case study of the 2012 Egyptian presidential election
International Journal of Teaching and Case Studies, 2013This study measures the brand image of the previous Egyptian president who belongs to an Islamic oriented political party (Freedom and Justice Party) and its impact on voting intentions for the upcoming presidential elections. Quantitative research in the form of a face-to-face survey has been conducted. The authors used a comprehensive, combined brand
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Journal of Arab & Muslim Media Research, 2013
Abstract An important stream of research in the political marketing field has focused on modelling how voters know about political parties and candidates and how they make their voting decisions which are based on received information. This article aims to reinterpret and test Newman and Sheth’s (1985) model of voter’s choice behaviour ...
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Abstract An important stream of research in the political marketing field has focused on modelling how voters know about political parties and candidates and how they make their voting decisions which are based on received information. This article aims to reinterpret and test Newman and Sheth’s (1985) model of voter’s choice behaviour ...
openaire +1 more source
Arab Media & Society, 2018
This study examines and analyzes the opinions and views of media professionals in Egypt of the coverage of the 2016 US Presidential Election by satellite channels in Egypt and the Arab Region. It identifies and ranks these channels as a source of obtaining information about the elections, therefore identifying and determining the success of the ...
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This study examines and analyzes the opinions and views of media professionals in Egypt of the coverage of the 2016 US Presidential Election by satellite channels in Egypt and the Arab Region. It identifies and ranks these channels as a source of obtaining information about the elections, therefore identifying and determining the success of the ...
openaire +1 more source
Disentangling the Effects of Ad Tone on Voter Turnout and Candidate Choice in Presidential Elections
Management Science, 2023Brett R Gordon +2 more
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Journal of the Advances in Agricultural Researches
Mohamed I Elezaby, Hammad Azaz
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Mohamed I Elezaby, Hammad Azaz
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