Results 91 to 100 of about 3,058,021 (349)
International Journal of Electronic Marketing and Retailing
, 2014 The world of electronic marketing is continuously evolving. Marketing theories and practices must adapt to these new technological and social scenarios. IJEMR addresses this evolution by analysing new theories and practices as they emerge with particular
G. Basile +24 more
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Advanced Materials, EarlyView.2D α‐Co(OH)2 interleaved with Mo species displays an appealing dual functionality for the production and use of green hydrogen.Mo incorporation greatly benefits the electrochemical behaviour in Oxygen Evolution Reaction for H2 production, while the magnetocaloric response at liquid H2 temperature paves the way for alternative cryogenic refrigerants ...
Daniel Muñoz‐Gil +14 more
wiley +1 more source
AI in Email Marketing: Assessing the Impact of Automation on Open Rates and Consumer
Journal of Intelligence Studies in BusinessIntroduction: The research demonstrates the transforming role of AI in email marketing. This points towards the need for advanced strategies which will serve to improve open rates and consumer engagement.
Raed Momani +5 more
doaj +1 more source
Internet marketing and its impacts on the four star hotels in Cyprus [PDF]
, 2004 Plan BThe application of the traditional marketing techniques has been widespread within the Cyprus hospitality industry. The purpose of this descriptive study was to determine the level of awareness of the latest performances of the Internet usage among
Iacovou, Constantinos
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Nostalgia and negotiation: The electronic word-of-mouth and social well-being of older consumers [PDF]
As older people turn to the internet for consumption and social connection, it is imperative to understand how online consumption behaviors, such as generating and absorbing electronic word-of-mouth (eWOM), influence feelings of belonging.
Pavlopoulou, Ismini +1 more
core +1 more source
Electrically Readable Lateral Flow Assay Using Organic Transistors for Diagnostic Applications
Advanced Materials, EarlyView.Electrolyte‐gated organic field‐effect transistors (EGOFETs) are integrated with lateral flow (LF) paper fluidics to create a reusable, portable, and low‐cost point‐of‐care (PoC) diagnostic test. The devices are validated for Human Immunoglobulin G detection, achieving high sensitivity (0.1 fm), selectivity, and reproducibility with rapid results in 20–
María Jesús Ortiz‐Aguayo +4 more
wiley +1 more source
مجلة جامعة العلوم والتكنولوجيا للعلوم الإدارية والإنسانيةThe study aimed to determine the impact of electronic marketing on institutional entrepreneurship in Yemeni private universities in the Capital Municipality of Sana'a. The analytical descriptive approach was used in the study.
Bassam Ali Ahmed Musallam +1 more
doaj +1 more source
EVENT AS A FORM OF HANDICRAFT PRODUCT MARKETING COMMUNICATION STRATEGY
, 2022 Event marketing strategy can be known as a form of marketing strategy that is realized through organizing an event. The event marketing strategy itself includes all things equipment, technical, and promotional channels.
Wilantara, Jaka, Mulyana, Ahmad
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Role of the Recombination Zone in Organic Light‐Emitting Devices
Advanced Materials, EarlyView.This review summarizes the critical role of the recombination zone in organic light‐emitting diodes (OLEDs). We highlight that broadening the recombination zone in OLEDs based on emissive layers with balanced charge transport and high photoluminescence quantum yields provides a promising route toward achieving both long operational lifetime and high ...
Yungui Li, Karl Leo
wiley +1 more source
Marketing mix for librarians and information professionals [PDF]
, 2013 This paper covers the explanation of marketing mix for librarians and information professionals and the nature of the elements of the marketing mix. It discusses the traditional issues arising from the marketing mix and issues which are more appropriate ...
Moikan Mollel, Mimutie
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