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36th Annual Hawaii International Conference on System Sciences, 2003. Proceedings of the, 2003
Electronic marketing is an established and fast growing research stream within electronic commerce that continues to evolve. New methods, models, lessons and best practices continue to be tested, discovered, refined and advanced. Our minitrack, now in its seventh year, highlights several interesting studies done in this area. We have accepted papers in
Ajit Kambil +3 more
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Electronic marketing is an established and fast growing research stream within electronic commerce that continues to evolve. New methods, models, lessons and best practices continue to be tested, discovered, refined and advanced. Our minitrack, now in its seventh year, highlights several interesting studies done in this area. We have accepted papers in
Ajit Kambil +3 more
openaire +2 more sources
ACM SIGMOD Record, 1998
This contribution argues that electronic markets can serve as a powerful mechanism to entice providers to identify their customer base and to offer customer-oriented, high-quality and economical services and to induce customers to a more focused and price-conscious behavior.
Christoffel, Michael +3 more
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This contribution argues that electronic markets can serve as a powerful mechanism to entice providers to identify their customer base and to offer customer-oriented, high-quality and economical services and to induce customers to a more focused and price-conscious behavior.
Christoffel, Michael +3 more
openaire +1 more source
Markets for Electronic Markets? The Non-market Preconditions of Electronic Markets
Electronic Markets, 1995This article addresses two questions. Firstly, which incentive structure is needed if we are to see the emergence of electronic markets and, secondly, which implications follow from this for the idea of open electronic markets. It is proposed to adopt a rather narrow concept of electronic markets which strongly relies on the notion of a competitive ...
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Marketing Electronic Information
Online Review, 1987In an earlier article we surveyed the convergence and integration of major players in the information industry. The trend towards vertical integration, which can be observed in the macromarket, is also evident in the operations of individual online hosts — the micromarket.
Lizzie Davenport, Blaise Cronin
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CONTEXTUAL MARKETING IN THE ELECTRONIC COMMERCE MARKET
Herald of Khmelnytskyi National University. Economic sciences, 2023It has been shown that online business creates new professions and opens up new work places. A persistent trend of growth and development of electronic commerce may occur in Ukraine, driven by growth drivers: increasing Internet penetration; an increase in the number of smartphones sold in Ukraine; outbreak caused by COVID-19; growing trust in digital ...
Oksana ZHYLINSKA, Svitlana FIRSOVA
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The Quality of Electronic Markets
2011 44th Hawaii International Conference on System Sciences, 2011Technical progress in information and communication technologies, increased competition through alternative trading systems, and regulatory actions have significantly changed the trading landscape during the last decade. In this paper, we first provide a conceptual framework to analyze market quality.
Zhang, S. Sarah +3 more
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Electronic Markets and Electronic Governments
International Journal of Electronic Commerce, 1997Information technology (IT) has been able to transform the way many business transactions are organized. Mergers, acquisitions, outsourcing, and divestitures are all well-known changes that have resulted from the ability of IT to change the way organizations monitor and coordinate activities.
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Electronic Markets for Architects—The Architecture of Electronic Markets
Information Systems Frontiers, 2002In recent years there has been a move towards more cooperation in the construction industry. While the traditional practice is that the architect chooses the trades, provides the construction plan, and tells the trades what to do, a new initiative has been formed to create cooperative construction teams.
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