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Emerging Markets and Marketing Intelligence
International Journal of Organizational and Collective Intelligence, 2022Multinational companies enter markets with emerging economies to expand their businesses. Multinationals need to obtain marketing intelligence to understand the emerging markets which have requirements different from that of developed markets. They require adopting new approaches to gathering and using marketing intelligence in emerging markets.
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Entrepreneurship, Emerging Technologies, Emerging Markets
International Small Business Journal: Researching Entrepreneurship, 2008Academics and practitioners alike have long understood the benefits, if not the risks, of both emerging markets and emerging technologies.Yet it is only recently that foresighted firms have embraced emerging technologies and emerging markets through entrepreneurial activity.
Thukral, Inderpreet S. +5 more
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2021
While most of the development and implementation of Blockchains has taken place in Western countries, arguably its greatest potential resides in emerging markets: Argentina, Brazil, Chile, China, Colombia, Czech Republic, Egypt, Greece, Hungary, India, Indonesia, Korea, Malaysia, Mexico, Morocco, Qatar, Peru, Philippines, Poland, Russia, South Africa ...
Jane Thomason +3 more
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While most of the development and implementation of Blockchains has taken place in Western countries, arguably its greatest potential resides in emerging markets: Argentina, Brazil, Chile, China, Colombia, Czech Republic, Egypt, Greece, Hungary, India, Indonesia, Korea, Malaysia, Mexico, Morocco, Qatar, Peru, Philippines, Poland, Russia, South Africa ...
Jane Thomason +3 more
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Art marketing as an emerging area in an emerging market
Arts and the Market, 2020PurposeIn this study, art is considered as a product subjected to marketing activities. In this context, this study aims to present a conceptual framework covering the research areas related to art marketing, the relation of art product with brand and consumer and how internet technologies can transform the art market.
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Marketing Standardization by Multinationals in an Emerging Market
European Journal of Marketing, 1991This study examined the extent to which MNCs in Turkey standardize their marketing activities. The findings suggest that, in general, MNCs pursue higher levels of standardization when market conditions are similar among host and parent countries. The findings also suggest product category and industry, ownership structure and nationality of the parent ...
Aysegul Ozsomer +2 more
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Communications of the ACM, 2015
Considering the many different paths and unprecedented opportunities for companies exploring emerging markets.
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Considering the many different paths and unprecedented opportunities for companies exploring emerging markets.
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2008
The club of high-performing emerging markets is fairly concentrated in East Asia. Their TFP growth may not be extraordinary, though their growth rate is unprecedented. Factors argued to promote growth include trade, investment, external financing, and good governance.
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The club of high-performing emerging markets is fairly concentrated in East Asia. Their TFP growth may not be extraordinary, though their growth rate is unprecedented. Factors argued to promote growth include trade, investment, external financing, and good governance.
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Emerging Markets vs. Marketing Emerging Markets
2011Chenggong is shiny new town in China that seems to represent the epitome of the Chinese miracle. For years, Western media, economists, financial analysts, brokerage firms, pundits, government officials—and certainly the Chinese themselves—have perpetuated the concept of unlimited growth.
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Proceedings of the 40th annual Design Automation Conference, 2003
China and India represent two of the most rapidly evolving markets for IC design today. According to the CMP China IC Design Survey 2002, demand for IC design services in China is growing exponentially alongside 8- and 12-inch wafer fab construction.
Chi-Foon Chan +6 more
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China and India represent two of the most rapidly evolving markets for IC design today. According to the CMP China IC Design Survey 2002, demand for IC design services in China is growing exponentially alongside 8- and 12-inch wafer fab construction.
Chi-Foon Chan +6 more
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Journal of Financial Intermediation, 2002
Do banks play a special role in developing economies? Or is economic development held back by inefficient banking systems? If so, how will world financial integration affect economic and financial development? These are some of the questions addressed in this symposium.
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Do banks play a special role in developing economies? Or is economic development held back by inefficient banking systems? If so, how will world financial integration affect economic and financial development? These are some of the questions addressed in this symposium.
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