Results 221 to 230 of about 6,778,273 (288)

Social Media Influencers in Firm‐Based Marketing Campaign Phases—A Content Analysis and Future Research Agenda

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT The purpose of this study is to explore the different phases of social media influencers in firm‐based marketing campaigns using a content analysis. The authors categorized the existing studies into twenty (20) major themes of social media influencers in consumer engagement by considering the analytical framework of Maciel and Fischer ...
Prakash Singh   +2 more
wiley   +1 more source

Mitigating Chatbot Service Failures: The Roles of Anthropomorphism, Acknowledgment, and Apology

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT This study examines how chatbot anthropomorphism shapes consumer responses to service failure by distinguishing between process failure and outcome failure and by testing alternative recovery responses. Across three pretests (N = 30, 120 and 240) and two scenario‐based experiments (Study 1: N = 346; Study 2: N = 778), consumers evaluated ...
Juyon Lee, Wujin Chu, Rajat Roy
wiley   +1 more source

Supporting the Shift: Professional Development for Alternative Grading Practices

open access: yesNew Directions for Community Colleges, EarlyView.
ABSTRACT Alternative grading (e.g., contract grading, ungrading, specifications grading) practices have emerged as a promising approach to enhance student success, improve students’ sense of belonging, and make higher education more accessible. This study explores the challenges faced by community college faculty when implementing alternative grading ...
Breana Bayraktar, J. Indigo Eriksen
wiley   +1 more source

Contextual Factors Impacting Different Stages of Voluntary Occupational Change: The Case of Turkey

open access: yesThe Career Development Quarterly, EarlyView.
ABSTRACT Occupational change has become increasingly common in recent decades. However, we know little about how contextual factors shape the voluntary occupational change process. By integrating the Careers in Context Framework (Mayrhofer et al. 2007) and the Transtheoretical Model of Career Change (Barclay et al.
Duygu Gulseren   +5 more
wiley   +1 more source

Impact of Cognitive VR vs. Traditional Training on Emotional Self-Efficacy and Cognitive Function in Patients with Multiple Sclerosis: A Retrospective Study Focusing on Gender Differences. [PDF]

open access: yesBrain Sci
Maggio MG   +10 more
europepmc   +1 more source

Personality Traits and Career Adaptability of School Counselors in Türkiye: The Mediating Role of Balanced Life Basic Skills

open access: yesThe Career Development Quarterly, EarlyView.
ABSTRACT Adapting to the changing world is also one of the requirements of professional success. Individuals are tasked with meeting their own and the environment's needs while achieving their expectations and goals related to their profession. The study investigated what personal factors could be related to the career adaptation of school counselors ...
Hazel Duru, Filiz Gültekin
wiley   +1 more source

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