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Theorizing Entertainment-Education
2021Abstract Entertainment-education (EE) is a theory-based social and behavior change communication strategy. The Sabido methodology of producing commercially successful prosocial telenovelas was instrumental in establishing EE as a social scientific field of research and practice globally.
Hua Wang, Arvind Singhal
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Measurement of social norms for entertainment-education
Journal of Communication in Healthcare, 2023While there has been a marked increase in measurement and scholarship surrounding social norms in recent years, there is little evidence related to social norms measurement in the context of health campaigns utilizing entertainment-education. Entertainment-education goals and objectives have shifted over time to include social norms and an update is ...
Amy Henderson Riley +6 more
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New Directions for Entertainment-Education
2021Encoded exposure, narrative persuasion and social norms are part of the most recent theorizing behind the health communication strategy known as entertainment-education. While much of the latest theoretical progress has taken place at academic settings in the Global North, the majority of entertainment-education continues to be practiced in the Global ...
Amy Henderson Riley, Suruchi Sood
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Audience Involvement and Entertainment?Education
Communication Theory, 2002The present article explores the role that audience involvement plays in the effectiveness of entertainment—education programs. Utilizing data from a popular 104—episode entertainment—education radio soap opera from India, Tinka Tinka Sukh, it argues that the concept of audience involvement is multidimensional, and serves as a mediator for promoting ...
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Media Saturation and Entertainment?Education
Communication Theory, 2002Entertainment—education initiatives face unique problems in media—saturated countries such as the United States. Five media theories (uses and gratifications, cultivation, agenda setting, knowledge gap, and diffusion of innovations) are reviewed for guidance in creating effects in such environments.
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Entertainment-education effectively reduces prejudice
Group Processes & Intergroup Relations, 2017We show that entertainment-education reduces prejudice and does so more effectively than several established prejudice reduction methods. In Experiment 1, participants exposed to an educational television sitcom with diverse, yet relatable Arab/Muslim characters had lower scores on implicit and explicit measures of prejudice than participants exposed ...
Sohad Murrar, Markus Brauer
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A Theoretical Agenda for Entertainment?Education
Communication Theory, 2002With the growing number of entertainment—education (E—E) interventions worldwide, and the extensive evaluation research on their impacts, the time is ripe to explore in—depth the theoretical underpinnings of entertainment—education. This introductory article provides a historical background to this special issue of Communication Theory on entertainment—
Arvind Singhal, Everett M. Rogers
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Sexualverbrechen und Entertainment-Education
2019Due to the Harvey Weinstein case and the resulting worldwide circulation, as well as the associated popularity of the hashtag #MeToo, the topic of sex crimes, rape in particular, received far more media attention than before. In doing so, awareness is created and social discourses are generated. But to what extent can recipients be informed through the
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History, entertainment, education and jiaoyü
International Journal of Cultural Studies, 2001Cultural citizenship is a concept that allows analysis of media product to acknowledge differing modes of reception and interpretation within a single nation-scape. When complemented by the notion of cultural competency, it is possible to use this concept to examine the levels of interpretative entry into dominant but implicit versions of the citizen ...
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