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Celebrity Identification in Entertainment-Education
2003The proliferation of entertainment media worldwide in recent decades has made celebrities powerful agents of social change. The extensive reach of entertainment media expanded the influence of celebrities across socioeconomic, political, and cultural boundaries (Brown & Singhal, 1999).
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The Theory Behind Entertainment-Education
2003We began our examination of the entertainment-education literature with the assumption that it would be similar in terms of its treatment of theory to other health communication. Typically, health educators or creative talent develop public health communication with little theoretical guidance in the actual message development (Witte, 1996; Nzyuko ...
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The Origins of Entertainment-Education
2003The basic idea of entertainment-educationwas developed byMiguel Sabido by integrating his theory of the tonewith theoretical elements adapted from Albert Bandura, Eric Bentley, Carl Jung, and Paul MacLean. The evolution of the theoretical basis for entertainment-education has been partially told by Televisa’s Institute for Communication Research (1981),
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Challenges of entertainment-education
The Journal of International Communication, 2003MOHAMMED KUTA YAHAYA +1 more
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Entertainment-education and participation
The Journal of International Communication, 2001openaire +1 more source