Results 251 to 260 of about 1,232,428 (380)

Do Emotions Influence Buying Frequency and Word‐of‐Mouth in Online Shopping? The Role of Shopping Well‐Being and a Loyal Decision‐Making Style

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT This study explores how positive and negative emotions influence online shopping‐related well‐being, purchase frequency, and word‐of‐mouth (WOM) behavior. Semi‐structured interviews and a consumer survey were used to identify emotions from online shopping experiences.
Sandra Miranda   +2 more
wiley   +1 more source

ENTERTAINMENT AND THE ARTS IN MALAYSIA: MAQASID SHARIAH AS AN INDICATOR

open access: diamond
Nadiyah Hashim   +5 more
openalex   +2 more sources

Bridging the Ideological Divide: Advertising Strategies for Promoting Stigmatized Products

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Many socially relevant sexual and reproductive health products remain stigmatized by some consumers due to enduring socio‐cultural taboos, despite broader acceptance by others. Such stigma limits product adoption and poses public health risks.
Yunlu Zhao   +3 more
wiley   +1 more source

Consumer‐Perceived Responsible Innovation: Scale Development and Its Influence on Adoption and Anticonsumption

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Responsible innovation (RI) seeks to align innovation processes with societal values and ethical principles. Understanding how consumers perceive RI is crucial, as innovation failures often arise from mismatches between managerial intentions and consumer expectations.
Stefan Hoffmann   +4 more
wiley   +1 more source

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