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Heuristic processes and entrepreneurial marketing
2011The aim of this paper is to examine the contribution that the study of heuristic processes can make to a better understanding of the gap between marketing theory and practice, particularly in small and medium-sized enterprises (SMEs). The term “entrepreneurial marketing” is used to refer to the marketing content of the entrepreneurial role.
openaire +1 more source
Internationalization as an entrepreneurial process
Journal of International Entrepreneurship, 2010Roger Schweizer, Jan-Erik Vahlne
exaly
Toward a process theory of entrepreneurial ecosystems
Strategic Entrepreneurship Journal, 2018Ben Spigel, Richard T Harrison
exaly

