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From Awareness to Ecosystemic Transformation: How Artificial Intelligence Enables Firms' Transition to a Circular Economy

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT Artificial intelligence (AI) has the potential to aid firms' transition toward a circular economy (CE). However, empirical research on how small and medium‐sized enterprises use AI to support this transition is limited. Using the Gioia methodology, we analyze 25 in‐depth, semi‐structured interviews with top managers of companies within a local
Abdollah Mohammadparast Tabas   +3 more
wiley   +1 more source

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