Community and Consumer Dynamics in NFTs: Understanding Digital Asset Value Through Social Engagement
ABSTRACT While non‐fungible tokens (NFTs) have emerged as a significant blockchain application, research has largely focused on market dynamics rather than consumer behavior. Through in‐depth interviews with 21 NFT consumers and a netnographic analysis of Discord interactions (109,517 words), this study develops a comprehensive framework explaining the
Kristina Brahmstaedt
wiley +1 more source
From business-to-consumer interactions to brand equity: driving social commerce purchase intentions
This study integrates the stimuli organism response (SOR) model with the consumer brand-based equity (CBBE) model to research the impact of B2C interaction on consumers’ retailer brand equity and its subsequent influence on purchase intention in social ...
Johakim Katekele John+5 more
doaj +1 more source
Entrepreneurship education in German speaking Europe: a mapping [PDF]
Entrepreneurship education plays a crucial role in shaping the attitudes of students towards entrepreneurship as well as spurring the creation of future young companies. It is a crucial topic in any economy and increasingly becoming key on the agenda for
Achleitner, Ann-Kristin+3 more
core
Consumer Emotions and Personality Traits in Augmented Reality
ABSTRACT Augmented reality (AR) is an immersive and personalizable technology that has entered and expanded within the consumer market, yet the dynamics of valence, especially in relation to both positive and negative emotions and traits, remain underexplored.
Pei‐Shan Soon, Weng Marc Lim
wiley +1 more source
Entrepreneurship and Nineteenth Century Urban Growth: A Case Study of Orillia, Ontario, 1867-1898 [PDF]
Enrique Noble
openalex +1 more source
Scaling CO Electrolyzers for Carbon‐Neutral Chemical Synthesis
This study fills the CO electrolysis performance gap caused by electrolyzer scaling using the toolkit of electrode reinforcement, flow rate optimization, and heat management. This approach produces a 580‐W electrolyzer stack with multicarbon product Faradaic efficiency of ~80 %.
Wenzhi Teng, Yuhang Wang
wiley +1 more source
Distinctiveness in Christian Business Education: A Call for Faculty Educational Entrepreneurship
Michael D. Wiese+2 more
openalex +2 more sources
ENTREPRENEURSHIP AND THE BOTTOM LINE: HOW MUCH OF AGRICULTURE'S PROFITS IS DUE TO CHANGES IN PRICE, HOW MUCH TO PRODUCTIVITY? [PDF]
J. van Zyl+2 more
openalex +1 more source
What Types of Knowledge‐Intensive Business Services Use Services as a Source of Innovation?
ABSTRACT The paper examines the factors that influence why knowledge‐intensive business services (KIBS) draw from other KIBS firms in their innovation activities. We provide new empirical evidence on specific firm‐level conditions under which the interactions between KIBS–KIBS are more (or less) likely to be observed. The effects of internal resources,
David Doloreux+2 more
wiley +1 more source
Modelling latent and actual entrepreneurship [PDF]
The determinants of latent (i.e., desired) and actual entrepreneurship are analysed in two ways with nearly 8,000 observations from the 2004 “Flash Eurobarometer survey on Entrepreneurship” covering the 25 European Union member states and the United ...
Isabel Grilo+3 more
core