Results 1 to 10 of about 289,082 (269)
Some of the next articles are maybe not open access.
A crossânational validation of a new retail customer equity model
International Journal of Consumer Studies, 2016Sungjoon Yoon
exaly
Effects of customer equity drivers on customer loyalty in B2B context
Journal of Business and Industrial Marketing, 2013Fazlul K Rabbanee, B Ramaseshan
exaly
Modern Equity: The Principles of Equity
The University of Toronto Law Journal, 1944openaire +1 more source
Brand equity dilution through negative online word-of-mouth communication
Journal of Retailing and Consumer Services, 2011exaly
The Measurement and Determinants of Brand Equity: A Financial Approach
Marketing Science, 1993exaly