Results 41 to 50 of about 135 (99)

FRANCOPHONE ERGONYMS AS MARKERS OF MULTICULTURALISM IN CANADA

Včenì Zapiski Tavrìjsʹkogo Nacìonalʹnogo Unìversitetu ìmenì V Ì Vernadsʹkogo Serìâ: Fìlologìâ, žurnalìstika
exaly   +2 more sources

Metaphorical nominations in Tambov ergonymy

Неофилология
INTRODUCTION. The metaphorical ergonyms of the city of Tambov are considered as an effective method of naming in a competitive market. The aim of the study is to identify and systematize groups of metaphorical nominations of commercial entities in Tambov.
T. V. Grokhovskaya
doaj   +1 more source

CONTRASTIVE ANALYSIS OF MULTICOMPONENT NEOLOGISMS IN MODERN RUSSIAN AND CHINESE: NEOLOGICAL ERGONOMICS

Вестник Кемеровского государственного университета, 2018
Extra-linguistic factors in the languages of different typological systems require compressive means to express new names of  enterprises, which leads to active formation of complex ergonyms.
O. V. Doubkova, M. V. Zakharova-Sarovskaya   +1 more
doaj   +1 more source

MONOLINGUAL AND PLURILINGUAL WORDPLAY IN ERGONYMS AS PART OF THE LINGUISTIC LANDSCAPES OF TÜBINGEN AND CHERNIHIV

Вісник Київського національного лінгвістичного університету. Серія: Філологія
The paper focuses on monolingual and plurilingual wordplay in the ergonymy of the cities of Tübingen (Germany) and Chernihiv (Ukraine). The aim of the study is to describe and analyze lexico-semantic, structural and functional characteristics of wordplay
L. I. Bobchynets
doaj   +1 more source

PLURILINGUAL WORDPLAY IN ERGONYMS: A STUDY OF LINGUISTIC LANDSCAPES OF LYON AND KYIV

Вісник Київського національного лінгвістичного університету. Серія: Філологія
The paper focuses on linguistic landscapes as dynamic public verbal spaces which represent plurilingual wordplay tendencies in ergonymic nominations.
L. I. Bobchynets
doaj   +1 more source

On Prepositional-Case Constructions in Urban Micro-toponymy / Ergonymy: Russian Names of the (“)U / u N(”)-type

Вопросы ономастики
This paper discusses Russian prepositional-case constructions “U NGen” (‘At N’sGen’, e.g., U Palycha ‘At Palych’s’) with ‘guest’ semantics in ergonymy and microurbanonymy. It also looks at when such onym forms emerged in the Russian language.
Maria Vyacheslavovna Akhmetova
doaj   +1 more source

Ergonymicon as a frame and as a field in the aspect of advertising nomination [PDF]

Известия Саратовского университета. Новая серия: Серия Филология, Журналистика
The author of the article proceeds from the premise that an ergonym, being an advertising name, implements in its form the main internal opposition of advertising – informativeness contrasted with suggestiveness.
Danilina, Natalia Ivanovna
doaj   +1 more source

The origin and semantic content of the term «ergonym»

Opera in onomastica, 2019
Стаття присвячена особливостям походження та семантичного наповнення терміна «ергонім». З метою усунення термінологічної амбівалентності в роботі здійснено розмежування терміна ергонім та багатьох інших, які повністю або частково дублюють його значення.
openaire   +4 more sources

СОВРЕМЕННЫЕ НАЗВАНИЯ МОСКОВСКИХ АГЕНТСТВ НЕДВИЖИМОСТИ

Studia Rossica Posnaniensia, 2018
The change of the political and economic systems in Russia in 1992 caused a huge increase in the number of new commercial enterprises. The article is concerned with the presentday Russian ergonyms.
ВОЖЕНА ХРЫНКЕВИЧ-АДАМСКИХ
doaj  

An Enterprise-Naming Inspiration in the United States

Names
Enterprises, be they businesses, nonprofit organizations, or organized events, need memorable names to differentiate themselves from other enterprises.
Michael D. Sublett
doaj   +1 more source