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The word in the public space: ergonyms
Integrare prin cercetare și inovare. Științe UmanisticeErgonyms represent lexical elements created to identify very diverse entities, such as names of associations, commercial spaces, terraces, cafes, services. All of these serve to orient and inform customers, to create a positive, pleasant and attractive image.
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Multilinual component of Ufa signboard ergonyms
Philology and CultureThe article investigates cross-language contacts within Ufa ergonyms. The material of the investigation is represented by Ufa signboards recorded in 2025. Ufa, the capital of the Republic of Bashkortostan, is a hub of cross-cultural and cross-language processes, which include the interpenetration of IndoEuropean, Turkic, and other languages.
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Translation Pecularities Of Ergonyms In Mass Media Texts
European Proceedings of Social and Behavioural Sciences, 2020The article describes the peculiarities of the translation of ergonyms in the discourse of mass media. Ergonyms translation is a sophisticated and complex way of transferring and reflecting the socio-cultural processes of the city’s onomastic space.
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Manifestation of interference in Tatar ergonyms at the linguistic level
Philology and CultureThe paper studies the issues of interference in Tatar ergonyms. The research is based on modern names of Kazan infrastructure objects, forming the linguistic image of the city in the conditions of Russian-Tatar bilingualism. We analyzed the interference phenomena in Tatar ergonyms, taking into account their theoretical comprehension found in scientific
R. M. Amirova, I. M. Gabdulkhakova
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Ergonyms in the structure of the onomastic space of a modern city
IKBFU's Vestnik. Series: Philology, Pedagogy, PsychologyA special layer of proper names within the onomastic space of the modern city — ergonyms, which are used to name various commercial enterprises — is examined. Based on a large empirical material of Smolensk and Moscow ergonyms, a complex of diverse functions of ergonyms is identified, allowing their significance within the structure of the onomastic ...
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The present article describes in details the methods and approaches of ergonymic lexicon study. The study of ergonyms, i.e. proper names of people’s groups with particular aim, was carried out in the course of cognitive onomastics, which priority task is to study the reflection of proper names in native speakers’ mentality.
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ERGONYMS AS COMPONENTS OF PHARMACEUTICALS ADVERTISING TEXTS
2015The article deals with the functioning of ergonyms in pharmaceuticals advertising texts. The purpose of the article is the analysis of the ergonyms functioning in pharmaceuticals advertising texts. The tasks are defining the specifics of the ergonyms functioning in pharmaceuticals advertising texts and creating an ergonyms classification on the ...
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Ergonyms Associated with the name "Dalmatia" in Croatia
The concept of spatial identities is increasingly prevalent in contemporary geographical science, but also in other sciences, especially social sciences. Essentially, it is a term that unites the geographical specificity of space and the feeling, i.e. the connection of the population with the space.Vukosav, Branimir +2 more
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Peculiarities of wordplay in modern Samara ergonyms of the “Recreation and entertainment” sphere
Filologičeskie Nauki Voprosy Teorii I Praktiki, 2023exaly
COMMUNICATIVE-PRAGMATIC ASPECTS OF CHILDREN'S WORLD ERGONYM
2020Introduction. The article is devoted to the analysis of the proper names of children's shops in terms of their communicative and pragmatic content. The purpose of the article is to try to find out the main ways of speech action of emporonyms - names of shops as units of speech behavior and a component of the Ukrainian ergonomicon.
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