Results 91 to 100 of about 559,796 (116)
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PROMOTION OF ESPORTS EVENTS AS A MARKETING TOOL
EKONOMIKA I UPRAVLENIE: PROBLEMY, RESHENIYAEsports is rapidly developing and becoming increasingly popular all over the world. To successfully hold esports events, it is necessary to carefully plan and implement promotion strategies as one of the marketing tools.
Evgeniy I. Kutenkov
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Journal of Electronic Gaming and Esports
This study explores the health beliefs of mass gamers and nongamers, addressing a critical gap in current research. As amateur esports gains popularity, concerns about the health risks associated with prolonged gaming have emerged.
Xiaobo Ke +2 more
semanticscholar +1 more source
This study explores the health beliefs of mass gamers and nongamers, addressing a critical gap in current research. As amateur esports gains popularity, concerns about the health risks associated with prolonged gaming have emerged.
Xiaobo Ke +2 more
semanticscholar +1 more source
Journal of Hospitality & Tourism Research
This study explores the experience of in-person esports events from attendees’ perspectives by integrating the co-creation concept into the experience economy framework.
Shinyong Jung, Jijun Chen, Liping A. Cai
semanticscholar +1 more source
This study explores the experience of in-person esports events from attendees’ perspectives by integrating the co-creation concept into the experience economy framework.
Shinyong Jung, Jijun Chen, Liping A. Cai
semanticscholar +1 more source
International journal of human computer interactions
Video games are designed for enjoyment and can benefit players, but in competitive settings such as esports they may lead to stress, a significant concern for players and coaches in competitive play due to potential negative psychological, social, and ...
Arianna Boldi, Amon Rapp, M. Birk
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Video games are designed for enjoyment and can benefit players, but in competitive settings such as esports they may lead to stress, a significant concern for players and coaches in competitive play due to potential negative psychological, social, and ...
Arianna Boldi, Amon Rapp, M. Birk
semanticscholar +1 more source
Case Studies in Sport and Exercise Psychology
This applied case study aims to explore the experience and multicultural reflections of a trainee sport and exercise psychologist working with a professional, multicultural esports team.
Anjali Agrawal +2 more
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This applied case study aims to explore the experience and multicultural reflections of a trainee sport and exercise psychologist working with a professional, multicultural esports team.
Anjali Agrawal +2 more
semanticscholar +1 more source
Effects of the spectator's emotional attachment to esports players on the sponsoring brand
Academia : Revista Latinoamericana de AdministraciónPurposeThe purpose of this study is to understand whether the spectator’s emotional attachment to esports’ players is key for the sponsoring brand’s outcomes. A theoretical model based on the attachment, social influence and brand communities’ literature
Fernando Navarro-Lucena +2 more
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In/visible hurdles: US collegiate esports participants’ perceived barriers to play and involvement
New Media & SocietyGaming and esports communities possess cultural barriers that exclude potential participants, limiting their access to social, cultural, and economic opportunities. In the United States, for instance, varsity esports players are increasingly supported by
Andrew J. Wilson +6 more
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Public perception of esports: an examination of esports image and genre differences
Sport Management ReviewAs esports continues to gain popularity, a clear understanding of the public image associated with esports would help corporations and organizations working within or collaborating with the esports industry to establish effective communication strategies
Jongho Kim +3 more
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Cross-country comparison of the esports industry in China, South Korea and Japan
Sport in SocietyChina, South Korea and Japan are called ‘Big 3’ of esports in Asia based on earnings for players, online audience penetration and game revenue. This article compares the ‘Big 3’ of esports in Asia with reference to the esports development ecosystem by ...
Gigi Lam, Oscar Wai Kuen Wong
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The sportization of esports and its implications in the near future of sport
Sport, Ethics and PhilosophyEsports have transformed playing video games into a competitive activity that bears similarities to sports and the processes of sportization. Taking as a starting point the concept of sports as competitive games, the objective of this work is to analyse ...
Pere Molina +2 more
semanticscholar +1 more source