Results 131 to 140 of about 890 (142)

A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry

Journal of Marketing, 2016
Cáit Lamberton, Andrew T Stephen
exaly  

Demonstrating the Value of Marketing

Journal of Marketing, 2016
Dominique M Hanssens, Koen H Pauwels
exaly  

Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site

Journal of Marketing, 2009
Michael Trusov, Randolph E Bucklin, Koen Pauwels   +2 more
exaly  

Integrating Marketing Communications: New Findings, New Lessons, and New Ideas

Journal of Marketing, 2016
Rajeev Batra, Kevin Lane Keller
exaly  

Assessing Performance Outcomes in Marketing

Journal of Marketing, 2016
Constantine S Katsikeas, Neil A Morgan, Leonidas C Leonidou   +2 more
exaly  

The Chief Marketing Officer Matters!

Journal of Marketing, 2015
Frank Germann, Peter Ebbes, Rajdeep Grewal   +2 more
exaly  

Redefining social marketing with contemporary commercial marketing definitions

Journal of Business Research, 2010
Stephen Dann
exaly  

Marketing Doctrine: A Principles-Based Approach to Guiding Marketing Decision Making in Firms

Journal of Marketing, 2014
Goutam Challagalla, Bernard J Jaworski
exaly  

The Marketing Strategy Continuum: Towards a Marketing Concept for the 1990s

Management Decision, 1991
Christian Gronroos
exaly  

Mobile Shopper Marketing: Key Issues, Current Insights, and Future Research Avenues

Journal of Interactive Marketing, 2016
Venkaṭesh Shankar, Mirella Kleijnen, Suresh Ramanathan   +2 more
exaly