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Universities and institutionalization of regional innovation policy in peripheral regions: Insights from the smart specialization in Portugal

Regional Science Policy &Practice, EarlyView., 2023
Abstract Regional innovation policies are currently influenced by a series of territorial innovation models, with the regional innovation system (RIS) approach being one of the prominent examples. The rationale of smart specialization strategies (S3s) is deeply influenced by the RIS concept and highlights the importance of entrepreneurial discovery and
Hugo Pinto
wiley +1 more source

El marketing digital en la industria de cosméticos del Ecuador

Saber, Ciencia y Libertad, 2017
El propósito de este artículo es exponer el aprovechamiento del correo electrónico como medio publicitario, impulsado por el envío de facturas electrónicas de la industria o tiendas de cosméticos en Ecuador.
Miriam Guerrero +2 more
doaj +1 more source

El marketing territorial como una estrategia de desarrollo regional

Episteme, 2012
El marketing territorial se define como una estrategia de desarrollo regional que utiliza las herramientas del marketing propias de las unidades empresariales para promover la imagen positiva de un territorio a partir no solo de la oferta de bienes y ...
Miguel Antonio Prieto Osorio, Nancy Sofía Padilla Guerrero +1 more
doaj +1 more source

Marketing relacional, una estrategia para fidelizar clientes a través de redes sociales: caso Melisa La Serranita

Revista Eruditus, 2022
El marketing relacional es una estrategia utilizada por las empresas para crear un vínculo con los clientes y obtener buenas relaciones a largo plazo. Melisa La Serranita es una empresa que busca construir relaciones a largo plazo con los clientes debido
Adriana Maribel Miranda Barragán +2 more
doaj +1 more source

EL MARKETING DIGITAL COMO UN ELEMENTO DE APOYO ESTRATÉGICO A LAS ORGANIZACIONES

Cuadernos Latinoamericanos de Administración, 2020
El marketing digital se ha transformado en los últimos años de una manera más dinámica en el mundo de las organizaciones, influyendo y renovando con ello las teorías administrativas, y brindando una mayor importancia a este nuevo giro referido al ...
Enrique Carlos Nuñez Cudriz, Jesus Miranda Corrales +1 more
doaj +1 more source

Informação – um produto insubstituível na estratégia de marketing: estudo de caso empresa e-commerce

Journal of Perspectives in Management, 2022
Este artigo objetiva analisar de que forma uma empresa de e-commerce, localizada em Curitiba-PR, coletam dados e como os transforma em informações úteis para construção da estratégia de marketing.
José Leandro Seguro +2 more
doaj +1 more source

Digital Rights Activism in Multilevel Governance

European Policy Analysis, EarlyView.
ABSTRACT Multilevel governance (MLG) without a clear hierarchical structure can create power imbalances among various actors, particularly in settings with overlapping jurisdictions and policy areas. This dynamic is especially pronounced in Internet governance, which faces a complex interplay of domestic laws, state interdependence, and heightened ...
Alison Harcourt
wiley +1 more source

Reevaluating Sociodemographic Influences on the Collaborative Economy: Fresh Insights for Emerging Business Models in the European Union

Strategic Change, EarlyView.
ABSTRACT This study examines how sociodemographic factors influence engagement with the Collaborative Economy within the European Union, analyzing data from Flash Eurobarometer 467. Employing hierarchical clustering and multiple regression analyses, we explore the perceived advantages of Collaborative Economy participation across diverse demographic ...
Cristina Pérez‐Pérez +3 more
wiley +1 more source

Seven Years of Supply Chain 4.0 and Supply Chain 5.0: Mapping Themes and Knowledge Toward More Developed and Contemporary Supply Chains

Knowledge and Process Management, EarlyView.
ABSTRACT Technological advancements aligned with sustainability and resilience requirements, as well as, a greater focus on human‐centric perspectives, are creating significant transformations in supply chains in this decade, bringing them to a more developed stage.
Guilherme F. Frederico
wiley +1 more source

Professionalization as a Factor of Heterogeneity in Family and Nonfamily Firms: Effects on Performance

Managerial and Decision Economics, EarlyView.
ABSTRACT This study examines the relationship between firm ownership and organizational performance with a focus on heterogeneity in the professionalization of management. Using a comprehensive panel dataset of Spanish manufacturing firms, the study identifies significant ownership‐ and management model‐related differences in productive efficiency. The
Javier Ortiz, Ana F. Gargallo‐Castel
wiley +1 more source

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